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Real-Time Advertising

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Fig. 1
Fig. 2

Notes

  1. In practice, the terms “real-time bidding”, “programmatic buying”, and “data-driven display advertising” are used synonymously with RTA.

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Authors and Affiliations

  1. Fakultät Wirtschaftswissenschaften, Leuphana University Lüneburg, Scharnhorststr. 1, 21335, Lüneburg, Germany

    Martin Stange &  Burkhardt Funk

Authors
  1. Martin Stange
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  2. Burkhardt Funk
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Correspondence to Burkhardt Funk.

Additional information

Accepted after one revision by Prof. Dr. Sinz.

This article is also available in German in print and via http://www.wirtschaftsinformatik.de: Stange M, Funk B (2014) Real-Time-Advertising. WIRTSCHAFTSINFORMATIK. doi: 10.1007/s11576-014-0435-1.

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Stange, M., Funk, B. Real-Time Advertising. Bus Inf Syst Eng 6, 305–308 (2014). https://doi.org/10.1007/s12599-014-0346-0

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