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What’s in a nudge?

Tien aanbevelingen voor nudge-experimenten in de openbare gezondheidszorg

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Tijdschrift voor gezondheidswetenschappen Aims and scope

Samenvatting

Nudging, kortweg gedefinieerd als het gemakkelijker maken van de gewenste (gezonde) keuze zonder de ongewenste keuze te verbieden, wint aan populariteit als alternatief voor gebruikelijke (veelal educatieve) interventies in de openbare gezondheidszorg. Duidelijke aanknopingspunten om te gaan experimenteren met nudges in de praktijk ontbreken evenwel tot dusver. Op basis van consensusbijeenkomsten met veertig deskundigen in opdracht van ZonMw wordt een overzicht gegeven van de belangrijkste discussiepunten over de potentie van nudging in de openbare gezondheidszorg en doen we tien aanbevelingen voor experimenten met nudging die de implementatie van deze nieuwe vorm van interventies kunnen bevorderen.

Abstract

What’s in a nudge? Ten recommendations for experimenting with nudges in public health

The present article discusses ten recommendations for experimenting with nudges in public health, derived from meetings with researchers, professionals and policy makers in public health in the Netherlands. These recommendations involve, amongst others, a clear and practical definition of what nudges entail, and addresses issues related to what extent nudging may be manipulative, the requirement of transparency, and what types of health behavior and settings lend themselves for nudging. The general overall conclusion conveys great enthusiasm amongst Dutch public health experts for nudges as an alternative for existing interventions because they respect the typical (automatic) way of how individuals make decisions about health. In view of the prominent role of behavioral insights for public health policy making, psychologists should involve themselves more with nudging interventions. Keywords: nudging, healthy choices, public health, field experiments

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Author information

Authors and Affiliations

  1. Universiteit Utrecht, 80140, 3508, Utrecht, TC, The Netherlands

    Denise de Ridder & Marleen Gillebaart

Authors
  1. Denise de Ridder
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  2. Marleen Gillebaart
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Additional information

1 Universiteit Utrecht, Utrecht

Noten

a Het volledige rapport is te downloaden van de ZonMw-site: http://www.zonmw.nl/fileadmin/documenten/Nudging/Eindrapport_Nuding_in_de_Publieke_Gezondheidszorg.pdf

b Zie: https://www.youtube.com/watch?v=2lXh2n0aPyw

c Lezers die geı¨nteresseerd zijn in nudging kunnen lid worden van het Netherlands Nudging Network op LinkedIn.

Correspondentieadres

Denise de Ridder, Ph.D., Universiteit Utrecht, Postbus 80140, 3508 TC Utrecht, tel. 030-2531546, e-mail: D.T.D.deRidder@uu.nl

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de Ridder, D., Gillebaart, M. What’s in a nudge?. Tijdschr Gezondheidswet 94, 261–265 (2016). https://doi.org/10.1007/s12508-016-0094-2

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  • DOI: https://doi.org/10.1007/s12508-016-0094-2

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