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Gender, age, marital status, and selection of a favorite celebrity of the opposite gender

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Abstract

The Celebrity Attitude Scale (CAS) was administered to 215 participants from the United States through Mechanical Turk along with questions relating to gender, age, and marital status. Results indicate that attraction to one’s favorite celebrity declined slightly with age, and participants who chose a favorite celebrity of the opposite gender did not obtain higher scores on the CAS and its three subscales, as compared to participants who chose a favorite celebrity of the same gender. Females were significantly more likely than males to choose an opposite gender favorite celebrity, and racial centrality (but not gender centrality) was positively related to CAS scores. Implications of the findings were discussed and suggestions for further research were offered.

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Notes

  1. When age was entered as a covariate into the 2 (gender: male, female) X 3 (relationship status: single, in a committed relationship but not married, married) factorial ANOVA, the overall model was significant, f (6,208) = 2.63, p < .05, η2 = .07. However, only the age covariate explained a significant amount of the variance, f (1,208) = 11.14, p < .001, η2 = .05. When controlling for age, there was no main effect of gender, f (1,208) = 0.12, p = .73, η2 = .00, no main effect for relationship status, f (2,208) = 1.58, p = .21, η2 = .01, nor an interaction between gender and ethnicity, f (2,208) = 0.44, p = .64, η2 = .00.

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Authors and Affiliations

  1. Azusa Pacific University, 901 E. Alosta Ave, Azusa, CA, 91702, USA

    Brian Collisson

  2. North American Journal of Psychology, Winter Garden, FL, USA

    Lynn E. McCutcheon

  3. Consumnes River College, Sacramento, CA, USA

    Jeanne Edman

  4. Farmingdale State College, Farmingdale, NY, USA

    Marla Johnston

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  1. Brian Collisson
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  2. Lynn E. McCutcheon
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  3. Jeanne Edman
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  4. Marla Johnston
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Correspondence to Brian Collisson.

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Collisson, B., McCutcheon, L.E., Edman, J. et al. Gender, age, marital status, and selection of a favorite celebrity of the opposite gender. Curr Psychol 41, 1936–1942 (2022). https://doi.org/10.1007/s12144-020-00715-2

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