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From obscurity to bestseller: Examining the impact of Oprah’s Book Club selections

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References

  • Butler, Richard J., “Media Synergy: How Oprah's TV Picks Sold Books” working paper, Department of Economics, Brigham Young University, July 2004.

  • USA Today online bestseller list, http://asp.usatoday.com/life/books/booksdatabase/default.aspx

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Authors and Affiliations

  1. Department of Economics, Brigham Young University, 183 FOB, BYU, 84604, Provo, UT

    Richard J. Butler

  2. Department of Economics, University of Wisconsin-Madison, Wisconsin, USA

    Benjamin W. Cowan

  3. Department of Economics, 130 FOB, Brigham Young University, 84602-2363, Provo, Utah

    Sebastian Nilsson

Authors
  1. Richard J. Butler
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  2. Benjamin W. Cowan
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  3. Sebastian Nilsson
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Butler, R.J., Cowan, B.W. & Nilsson, S. From obscurity to bestseller: Examining the impact of Oprah’s Book Club selections. Pub Res Q 20, 23–34 (2005). https://doi.org/10.1007/s12109-005-0045-2

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  • DOI: https://doi.org/10.1007/s12109-005-0045-2

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