Abstract
Background
Oesophageal cancer is advanced in the majority at presentation and its symptoms are usually present for many months suggesting poor awareness of its symptoms. Few studies have examined awareness of oesophageal cancer amongst the public.
Aims
This study aimed to identify the level of awareness among the general public of oesophageal cancer, of its symptoms, of its awareness campaigns and to compare it with other common cancers.
Methods
Face-to-face interviews were conducted with 279 members of the public. People were asked about their awareness of a range of cancers, and their knowledge of cancer symptoms and cancer awareness campaigns.
Results
Awareness of oesophageal cancer was low and knowledge of its symptoms was even lower. Despite the efforts of awareness campaigns, knowledge of these campaigns was poor amongst the public.
Conclusion
Awareness of oesophageal cancer and its symptoms is low amongst the public. This needs to be addressed if disease is to be detected at an earlier and curable stage.
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Acknowledgments
We would like to thank the oesophageal cancer fund (OCF) for commissioning this study and for their ongoing endeavours in promoting awareness of oesophageal cancer and the UCD Marketing Development Programme of The Michael Smurfit Graduate School of Business for conducting the questionnaires with the public, in particular, marketing advisor Alexandra Cashman Edge, as well as Jennifer Hoey, Anne Marie Humphreys, Aidan Lundy, Bridget Quille, and Niall Reilly.
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FitzGerald, S.C., Al Sahaf, M., Furlong, H. et al. Lack of awareness of oesophageal carcinoma among the public in Ireland. Ir J Med Sci 177, 151–154 (2008). https://doi.org/10.1007/s11845-008-0147-x
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DOI: https://doi.org/10.1007/s11845-008-0147-x