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Push-pull factors in mountain resorts

A case study of huangshan mountain as world heritage

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Abstract

The push-pull framework provides a useful approach for examining the tourist motivation. This paper takes the world heritage—Huangshan Mountain as a sample. From the two different aspects of pull and push factors, the underlying features of visitors’ motives to Huangshan Mountain are analyzed with the help of factor analysis. As a result, five push factors and four pull factors are identified. Further analyses investigate differences in the push and pull factors among different socio-demographic subgroups with one-way ANOVA analysis. The result of the study affords us useful references for development, protection and marketing expansion of mountain resorts.

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Authors and Affiliations

  1. Tourism Department of Suzhou University, 215021, Suzhou, P. R. China

    Wang De-gen

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  1. Wang De-gen
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Foundation item: Under the auspices of the National Social Science Foundation of China (No. 03BJY084)

Biography: WANG De-gen (1973-), male, a native of Huangshan of Anhui Province, lecturer, specialized in tourist market and tourist planning. E-mail: dgwang73@263.net

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Wang, Dg. Push-pull factors in mountain resorts. Chin. Geograph.Sc. 14, 368–376 (2004). https://doi.org/10.1007/s11769-004-0043-x

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  • DOI: https://doi.org/10.1007/s11769-004-0043-x

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