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An outside-in approach to resource-based theories

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Abstract

The ability of firms to understand and quickly adjust to their fast‐changing markets ultimately depends on their adaptive capabilities. The full benefit of these capabilities will be realized by firms that adopt an outside‐ approach to the development of their dynamic capabilities.

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Authors and Affiliations

  1. Wharton School of Business, University of Pennsylvania, 745 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, PA, 19104, USA

    George S. Day

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  1. George S. Day
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Correspondence to George S. Day.

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Day, G.S. An outside-in approach to resource-based theories. J. of the Acad. Mark. Sci. 42, 27–28 (2014). https://doi.org/10.1007/s11747-013-0348-3

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  • DOI: https://doi.org/10.1007/s11747-013-0348-3

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