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New and improved! A look at the future

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Authors and Affiliations

  1. Department of Marketing, Marshall School of Business, University of Southern California, Los Angeles, CA, 90089-0443, USA

    David W. Stewart

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  1. David W. Stewart
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Correspondence to David W. Stewart.

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Stewart, D.W. New and improved! A look at the future. J. of the Acad. Mark. Sci. 35, 1–4 (2007). https://doi.org/10.1007/s11747-007-0023-7

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