Abstract
The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.
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Ku, E.C.S., Chen, CD. Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers. Serv Bus 14, 23–45 (2020). https://doi.org/10.1007/s11628-019-00407-3
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DOI: https://doi.org/10.1007/s11628-019-00407-3