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Developing new smart services using integrated morphological analysis: integration of the market-pull and technology-push approach

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Abstract

With the rise of smart services, new services are no longer generated via the traditional linear models of innovation. Rather, smart-service innovations require new frameworks to integrate the market-pull and technology-push models, which focus on both user-centric considerations and technological developments. However, current streams of research continue to merely suggest a conceptual framework. Therefore, it appears to be difficult to apply this framework into practice, due to a lack of systematic methodologies. In response, this study employs morphological analysis, a powerful tool for the systematic generation of ideas. Since the morphological analysis employs several dimensions for explaining new services and combines them to generate new ideas, it is easy to integrate the different approaches to innovations, such as market pull and technology push. A case study of smartphone application services is also conducted.

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Acknowledgments

This work was supported by the ICT R&D Program of MSIP/IITP [B0101-15-233, Cloud NFV Core Technology Development].

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Authors and Affiliations

  1. Department of Industrial & Information Systems Engineering, Seoul National University of Science and Technology, Seoul, Republic of Korea

    Youngjung Geum

  2. Smart Network Research Center, ETRI, Daejeon, Republic of Korea

    Hongseok Jeon

  3. Department of Industrial & Information Systems Engineering/Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology, 172 Gongreung 2-dong, Nowon-gu, Seoul, 139-746, Republic of Korea

    Hakyeon Lee

Authors
  1. Youngjung Geum
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  2. Hongseok Jeon
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  3. Hakyeon Lee
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Correspondence to Hakyeon Lee.

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Geum, Y., Jeon, H. & Lee, H. Developing new smart services using integrated morphological analysis: integration of the market-pull and technology-push approach. Serv Bus 10, 531–555 (2016). https://doi.org/10.1007/s11628-015-0281-2

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  • DOI: https://doi.org/10.1007/s11628-015-0281-2

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