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Developing Gamcheon Cultural Village as a tourist destination through co-creation

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Abstract

Co-creation refers to the process of collaborative creation of new values by stakeholders together. Co-creation strategies can be utilized not only in business organizations but also by local communities. The objective of this study is to apply the co-creation approach to activate residents’ participation for developing shared goals in a real-world situation involving the Gamcheon Culture Village Regeneration Project in Korea. To this end, a combination of literature review and qualitative data collected through in-depth interviews with regional residents, public officials, and experts was undertaken using grounded theory. Based on the results of the analysis, an activation plan for co-creation was suggested along with a model for expanding residents’ participation in the project. This study contributes to the accumulated knowledge in the area of co-creation. It also provides actual demonstration of how the co-creation process works in a real-world situation.

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Acknowlegments

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2012S1A3A2033394).

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Authors and Affiliations

  1. Department of Management Information Systems, Dong-A University, Busan, Korea

    Soon-Goo Hong

  2. Dong-A University, Busan, Korea

    Hyun-Mi Lee

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  1. Soon-Goo Hong
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  2. Hyun-Mi Lee
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Correspondence to Hyun-Mi Lee.

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Hong, SG., Lee, HM. Developing Gamcheon Cultural Village as a tourist destination through co-creation. Serv Bus 9, 749–769 (2015). https://doi.org/10.1007/s11628-014-0252-z

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  • DOI: https://doi.org/10.1007/s11628-014-0252-z

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