Abstract
Unlike previous studies on web portal preference that focused mostly on satisfaction, this study considered both satisfaction and dissatisfaction. This study established that (1) web portal preference was driven by attractive, must-be, and one-dimensional qualities, (2) web portals need to develop service strategies by taking into account users’ satisfaction and dissatisfaction in accordance with preference drivers, and (3) users view security as a requisite and thus, even if they are not satisfied with services of a portal, they tend to appeal their opinion without leaving the portal. This study emphasizes that a web portal that desires to be a dominant market player must provide differentiated services according to the preference drivers and must continuously encourage user participation in order to improve service quality.
Similar content being viewed by others
References
Argenton C, Prüfer J (2012) Search engine competition with network externalities. J Compet Law Econ 8(1):73–105
Balmer S, Baum T (1993) Applying Herzberg’s hygiene factors to the changing accommodation environment. Int J Contemp Hosp Manag 5(2):32–35
Barnes SJ, Vidgen RT (2002) An integrative approach to the assessment of E-commerce quality. J Electron Commer Res 3(3):114–127
Bayraktar E, Tatoglu E, Turkyilmaz A, Delen D, Zaim S (2012) Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA. Expert Syst Appl 39(1):99–106
Bearden W, Teel J (1983) Selected determinants of consumer satisfaction and complaint reports. J Mark Res 20(1):21–28
Bechor T, Neumann S, Zviran M, Glezer C (2010) A contingency model for estimating success of strategic information systems planning. Inf Manag 47(1):17–29
Biong H (1993) Satisfaction and loyalty to suppliers within the grocery trade. Eur J Mark 27(7):21–38
Buellingen F, Woerter M (2004) Development perspectives, firm strategies and applications in mobile commerce. J Bus Res 57(12):1402–1408
Byun D-H, Finnie G (2011) Evaluating usability, user satisfaction and intention to revisit for successful e-government websites. Electron Gov Int J 8(1):1–19
Cai S, Jun M (2003) Internet users’ perceptions of online service quality: a comparison of online buyers and information searchers. Manag Serv Qual 13(6):504–519
Chadee DD, Pang B (2008) Technology strategy and performance: a study of information technology service providers from selected Asian countries. Serv Bus 2(2):109–126
Chen L-F (2012) A novel approach to regression analysis for the classification of quality attributes in the Kano model: an empirical test in the food and beverage industry. Omega 40(5):651–659
Chen C-C, Chuang M-C (2008) Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design. Int J Prod Econ 114(2):667–681
Chen H-L, Mathews S (2013) The effects of portal website attitude and E-services on branding of E-stores. Australas Mark J 21(3):155–160
Choi DO, Oh J, Kim Y, Hwang J (2012) Competition in the Korean Internet portal market: network effects, profit, and market efficiency. Rev Ind Organ 40(1):51–73
Chua AY, Goh DH, Ang RP (2012) Web 2.0 applications in government web sites: prevalence, use and correlations with perceived web site quality. Online Inf Rev 36(2):175–195
CNET (2012) Yahoo completes withdrawal from South Korean market. http://news.cnet.com/8301-1023_3-57561300-93/yahoo-completes-withdrawal-from-south-korean-market/. Accessed Dec 2013
Cronin JJ Jr, Taylor SA (1994) SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality. J Mark 58(1):125–131
Cyr D (2008) Modeling web site design across cultures: relationships to trust, satisfaction, and E-loyalty. J Manag Inf Syst 24(4):47–72
Davis FD (1989) Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q 13(3):319–340
Deng Z, Lu Y, Wei KK, Zhang J (2010) Understanding customer satisfaction and loyalty: an empirical study of mobile instant messages in China. Int J Inf Manag 30(4):289–300
DeShields OW Jr, Kara A, Kaynak E (2005) Determinants of business student satisfaction and retention in higher education: applying Herzberg’s two-factor theory. Int J Educ Manag 19(2):128–139
Evanschitzky H, Brock C, Blut M (2011) Will you tolerate this? The impact of affective commitment on complaint intention and postrecovery behavior. J Serv Res 14(4):410–425
Fesenmaier DR, Xiang Z, Pan B, Law R (2011) A framework of search engine use for travel planning. J Travel Res 50(6):587–601
Friman M, Edvardsson B (2003) A content analysis of complaints and compliments. Manag Serv Qual 13(1):20–26
Granić A, Mitrović I, Marangunić N (2011) Exploring the usability of web portals: a Croatian case study. Int J Inf Manag 31(4):339–349
Gummerus J, Liljander V, Pura M, Van Riel A (2004) Customer loyalty to content-based web sites: the case of an online health-care service. J Serv Mark 18(3):175–186
Hashim AM, Dawal SZM (2012) Kano Model and QFD integration approach for Ergonomic Design Improvement. Procedia Soc Behav Sci 57(9):22–32
Herzberg F (1987) One more time: how do you motivate employees? Harv Bus Rev 65(5):109–120
Jones TO, Sasser WE (1995) Why satisfied customers defect. Harv Bus Rev 73(6):88–102
Kano N, Seraku N, Takahashi F, Tsuji S (1984) Attractive quality and must-be quality. J Jpn Soc Qual Control 14(2):39–48
Karatepe OM (2006) Customer complaints and organizational responses: the effects of complainants’ perceptions of justice on satisfaction and loyalty. Int J Hosp Manag 25(1):69–90
Kasper H, Lemmink J (1989) After sales service quality: views between industrial customers and service managers. Ind Mark Manag 18(3):199–208
Kenney M, Pon B (2011) Structuring the smartphone industry: is the mobile internet OS platform the key? J Ind Compet Trade 11(3):239–261
Keramati A, Ardabili S (2011) Churn analysis for an Iranian mobile operator. Telecommun Policy 35(4):344–356
Kim D, Chang H (2007) Key functional characteristics in designing and operating health information websites for user satisfaction: an application of the extended technology acceptance model. Int J Med Inform 76(11):790–800
Kim G, Shin B, Lee HG (2006) A study of factors that affect user intentions toward email service switching. Inf Manag 43(7):884–893
Kim J, Jin B, Swinney JL (2009) The role of etail quality, e-satisfaction and e-trust in online loyalty development process. J Retail Consum Serv 16(4):239–247
Kopelman RE, Chiou AY (2010) Examining the performance of Google and AltaVista through the lens of the Cube One framework. Glob Bus Organ Excell 29(6):38–49
LaBarbera PA, Mazursky D (1983) A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process. J Mark Res 20(4):393–404
Lee Y-C, Sheu L-C, Tsou Y-G (2008) Quality function deployment implementation based on Fuzzy Kano model: an application in PLM system. Comput Ind Eng 55(1):48–63
Lee SM, Kim T, Noh Y, Lee B (2010) Success factors of platform leadership in web 2.0 service business. Serv Bus 4(2):89–103
Lee S-G, Lee E-B , Yang C-G (2014) Strategies for ICT product diffusion: the case of the Korean mobile communications market. Serv Bus 8(1):65–81
Li Y, Tan K, Xie M (2002) Measuring web-based service quality. Total Qual Manag 13(5):685–700
Lin H, Shih M, Laio B, Tsai Y (2011) Study on relationships among recreational attractions, satisfaction and loyalty-using Wushulin Recreation Park as example. Int J Comput Sci Netw Secur 11(7):84–92
Liu C-H, Chung Y-F, Chen T-S, Wang S-D (2012) The enhancement of security in healthcare information systems. J Med Syst 36(3):1673–1688
Llinares C, Page AF (2011) Kano’s model in Kansei Engineering to evaluate subjective real estate consumer preferences. Int J Ind Ergon 41(3):233–246
Lorenzo-Romero C, Constantinides E, Alarcón-del-Amo M-d-C (2013) Web aesthetics effects on user decisions: impact of exposure length on website quality perceptions and buying intentions. J Internet Commer 12(1):76–105
Low B, Johnston W (2006) Relationship equity and switching behavior in the adoption of new telecommunication services. Ind Mark Manag 35(6):676–689
Lundberg C, Gudmundson A, Andersson TD (2009) Herzberg’s Two-Factor Theory of work motivation tested empirically on seasonal workers in hospitality and tourism. Tour Manag 30(6):890–899
Madu CN, Madu AA (2002) Dimensions of E-quality. Int J Qual Reliab Manag 19(3):246–258
McMillan SJ, Hwang J-S (2002) Measures of perceived interactivity: an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. J Advert 31(3):29–42
Muylle S, Moenaert R, Despontin M (2004) The conceptualization and empirical validation of web site user satisfaction. Inf Manag 41(5):543–560
Oliver RL (1980) A cognitive model of the antecedents and consequences of satisfaction decisions. J Mark Res 17(4):460–469
Omar NA, Nazri MA, Abu NK, Omar Z (2009) Parents’ perceived service quality, satisfaction and trust of a childcare centre: implication on loyalty. Int Rev Bus Res Pap 5(5):299–314
Pakkala H, Presser K, Christensen T (2012) Using Google Analytics to measure visitor statistics: the case of food composition websites. Int J Inf Manag 32(6):504–512
Park SC, Ryoo SY (2012) An empirical investigation of end-users’ switching toward cloud computing: a two factor theory perspective. Comput Hum Behav 29(1):160–170
Pritchard MP, Havitz ME, Howard DR (1999) Analyzing the commitment–loyalty link in service contexts. J Acad Mark Sci 27(3):333–348
Roca JC, Chiu C-M, Martínez FJ (2006) Understanding e-learning continuance intention: an extension of the Technology Acceptance Model. Int J Hum Comput Stud 64(8):683–696
Shih BY, Chen CY, Chen ZS (2012) An empirical study of an internet marketing strategy for search engine optimization. Hum Factors Ergon Manuf Serv Ind 23(6):528–540
Shulman JD, Coughlan AT, Savaskan RC (2011) Managing consumer returns in a competitive environment. Manag Sci 57(2):347–362
Siddiqi KO (2011) Interrelations between service quality attributes, customer satisfaction and customer loyalty in the retail banking sector in Bangladesh. Int J Bus Manag 6(3):12–36
Singh J (1988) Consumer complaint intentions and behavior: definitional and taxonomical issues. J Mark 52(1):93–107
Slevitch L, Oh H (2010) Asymmetric relationship between attribute performance and customer satisfaction: a new perspective. Int J Hosp Manag 29(4):559–569
Smith AK, Bolton RN (1998) An experimental investigation of customer reactions to service failure and recovery encounters paradox or peril? J Serv Res 1(1):65–81
Song P, Zhang C, Xu YC, Huang L (2010) Brand extension of online technology products: evidence from search engine to virtual communities and online news. Decis Support Syst 49(1):91–99
Spears JL, Barki H (2010) User participation in information systems security risk management. MIS Q 34(3):503–522
Story PA, Hart JW, Stasson MF, Mahoney JM (2009) Using a two-factor theory of achievement motivation to examine performance-based outcomes and self-regulatory processes. Personal Individ Differ 46(4):391–395
Tan KC, Pawitra TA (2001) Integrating SERVQUAL and Kano’s model into QFD for service excellence development. Manag Serv Qual 11(6):418–430
Tan K, Xie M, Li Y (2003) A service quality framework for web-based information systems. TQM Mag 15(3):164–172
Tuch AN, Bargas-Avila JA, Opwis K (2010) Symmetry and aesthetics in website design: it’s a man’s business. Comput Hum Behav 26(6):1831–1837
Vakkari P (2011) Comparing Google to a digital reference service for answering factual and topical requests by keyword and question queries. Online Inf Rev 35(6):928–941
Verbeke W, Martens D, Mues C, Baesens B (2011) Building comprehensible customer churn prediction models with advanced rule induction techniques. Expert Syst Appl 38(3):2354–2364
Wang Y-S, Tang T-I, Tang J-E (2001) An instrument for measuring customer satisfaction toward web sites that market digital products and services. J Electron Commer Res 2(3):89–102
Wu I-L (2012) The antecedents of customer satisfaction and its link to complaint intentions in online shopping: an integration of justice, technology, and trust. Int J Inf Manag 33(1):166–176
Wu J-H, Tennyson RD, Hsia T-L (2010) A study of student satisfaction in a blended e-learning system environment. Comput Educ 55(1):155–164
Wu C-W, Huarng K-H, Fiegantara S, Wu P-C (2012) The impact of online customer satisfaction on the Yahoo auction in Taiwan. Serv Bus 6(4):473–487
Xu Q, Jiao RJ, Yang X, Helander M, Khalid HM, Opperud A (2009) An analytical Kano model for customer need analysis. Des Stud 30(1):87–110
Yoo B, Donthu N (2001) Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL). Q J Electron Commer 2(1):31–45
Yoon Y-S, Lee J-S, Lee C-K (2010) Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach. Int J Hosp Manag 29(2):335–342
Yu H, Ko H-T (2012) Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study. Manag Decis 50(1):7–20
Zeithaml VA, Berry LL, Parasuraman A (1988) Communication and control processes in the delivery of service quality. J Mark 52(2):35–48
Zhang P, Von Dran GM (2000) Satisfiers and dissatisfiers: a two-factor model for website design and evaluation. J Am Soc Inf Sci 51(14):1253–1268
Zhou T (2013) Understanding continuance usage of mobile sites. Ind Manag Data Syst 113(9):1286–1299
Zhou T, Lu Y (2011) Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience. Comput Hum Behav 27(2):883–889
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Lee, SG., Yang, CG., Lee, SB. et al. A study on the antecedents and consequences of satisfaction and dissatisfaction in web portal usage. Serv Bus 9, 567–586 (2015). https://doi.org/10.1007/s11628-014-0240-3
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11628-014-0240-3