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Key Account Management: Selling? Providing Services? … Or Both?

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Otto-Friedrich-University, Bamberg, Germany

    Björn S. Ivens (head of the Chair of Marketing) & Barbara Niersbach (doctoral student)

  2. EMLYON Business School, Ecully, France

    Catherine Pardo (researcher)

Authors
  1. Björn S. Ivens
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  2. Barbara Niersbach
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  3. Catherine Pardo
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Correspondence to Björn S. Ivens.

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Ivens, B.S., Niersbach, B. & Pardo, C. Key Account Management: Selling? Providing Services? … Or Both?. Mark Rev St. Gallen 32, 70–79 (2015). https://doi.org/10.1007/s11621-015-0592-7

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  • DOI: https://doi.org/10.1007/s11621-015-0592-7

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