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Developing Luxury Brands Within Luxury Groups – Synergies Without Dilution?

  • Markenmanagement
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Agora Fund LP, Geneva, Switzerland

    Vincent Ijaouane

  2. HEC Paris and Pernod-Ricard Chair on the Management of Prestige Brands, Paris, France

    Jean-Noel Kapferer MBA, PhD

Authors
  1. Vincent Ijaouane
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  2. Jean-Noel Kapferer MBA, PhD
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Ijaouane, V., Kapferer, JN. Developing Luxury Brands Within Luxury Groups – Synergies Without Dilution?. Mark Rev St. Gallen 29, 24–29 (2012). https://doi.org/10.1007/s11621-012-0107-8

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  • DOI: https://doi.org/10.1007/s11621-012-0107-8

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