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Social CRM – ganzheitliches Beziehungsmanagement mit Social Media

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Hamburg School of Business Administration, Hamburg, Deutschland

    Goetz Greve

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  1. Goetz Greve
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Greve, G. Social CRM – ganzheitliches Beziehungsmanagement mit Social Media. Mark Rev St. Gallen 28, 16–21 (2011). https://doi.org/10.1007/s11621-011-0058-5

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