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Wie Social Media im Vergleich zur klassischen Marketingkommunikation die Marke stärken

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Technischen Universität München, München, Deutschland

    Manfred Bruhn

  2. Universität Basel, Basel, Switzerland

    Jürgen Schwarz,  Daniela B. Schäfer &  Grit Mareike Ahlers

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  1. Manfred Bruhn
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  2. Jürgen Schwarz
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  3. Daniela B. Schäfer
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  4. Grit Mareike Ahlers
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Bruhn, M., Schwarz, J., Schäfer, D.B. et al. Wie Social Media im Vergleich zur klassischen Marketingkommunikation die Marke stärken. Mark Rev St. Gallen 28, 40–46 (2011). https://doi.org/10.1007/s11621-011-0021-5

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  • DOI: https://doi.org/10.1007/s11621-011-0021-5

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