Skip to main content
SpringerLink
Log in

Anything Relationship Management

  • Schlagwort
  • Published:
WIRTSCHAFTSINFORMATIK

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Literatur

  • Berry LL (1983) Relationship marketing. In: Berry L, Shostack GL, Upah CD (Hrsg) Emerging perspectives on service marketing. American Marketing Association, Chicago, S 25–28

    Google Scholar 

  • Broadvision (1998) BroadVision featured in BusinessWeek’s ‘InfoTech 10’. PR Newswire Association LLC, 1998-10-27

  • Cherbakov L, Bravery A, Goodman BD, Pandya A, Baggett J (2007) Changing the corporate IT development model: tapping the power of grassroots computing. IBM Systems Journal 46(4):1–20

    Article  Google Scholar 

  • Diller H, Kusterer M (1988) Beziehungsmanagement. Theoretische Grundlagen und explorative Befunde. Marketing ZFP 3:211–220

    Google Scholar 

  • Facebook Statistics (2011) http://www.facebook.com/press/info.php?statistics. Abruf am 2011-11-13

  • Hippner H, Rentzmann R, Wilde KD (2006) Aufbau und Funktionalitäten von CRM-Systemen. In: Hippner H, Rentzmann R, Wilde KD (Hrsg) Grundlagen des CRM: Konzepte und Gestaltung, 2. Aufl. Gabler, Wiesbaden, S 43–74

    Google Scholar 

  • KIT (2011) http://www.rsm.kit.edu. Abruf am 2011-11-13

  • Koppenhagen N, Maedche A, Mueller B (2011) How do procurement networks become social? Design principles evaluation in a heterogeneous environment of structured and unstructured interactions. In: Proc ICIS, Shanghai

    Google Scholar 

  • McCarthy EJ (1960) Basic marketing: a managerial approach. Irwin, Homewood

    Google Scholar 

  • Radjou N, Orlov LM, Child M (2001) Apps for dynamic collaboration. The Forrester Report, Cambridge, MA

  • Salesforce AppExchange (2011) http://appexchange.salesforce.com/browse?type=Apps. Abruf am 2011-11-13

  • Schubert V (2005) XRM: integrated customer relationship management for pharmaceutical innovation. Dissertation, Technische Universität Berlin

  • Tiwana A, Konsynski B, Bush AA (2010) Platform evolution: coevolution of platform architecture, governance, and environmental dynamics. Information Systems Research 21(4):675–687

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institut für Mittelstandsforschung, Universität Mannheim, L15, 1-6, 68131, Mannheim, Deutschland

    Johannes Britsch

  2. Lehrstuhl für Wirtschaftsinformatik IV (ERIS), Universität Mannheim, L15, 1-6, 68131, Mannheim, Deutschland

    Silvia Schacht

  3. Lehrstuhl für Wirtschaftsinformatik IV (ERIS), Institut für Enterprise Systems (InES), Universität Mannheim, L15, 1-6, 68131, Mannheim, Deutschland

    Alexander Mädche

Authors
  1. Johannes Britsch
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Silvia Schacht
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Alexander Mädche
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Silvia Schacht.

Additional information

Angenommen nach zwei Überarbeitungen durch Prof. Dr. Sinz.

This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Britsch J, Schacht S, Mädche A (2012) Anything Relationship Management. Bus Inf Syst Eng. doi: 10.1007/s12599-012-0208-6.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Britsch, J., Schacht, S. & Mädche, A. Anything Relationship Management. Wirtschaftsinf 54, 83–85 (2012). https://doi.org/10.1007/s11576-012-0315-5

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11576-012-0315-5

Search

Navigation