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Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets

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Abstract

  • The role of networks and international commitment in the formation of internationalisation strategies has not yet been explored in international research. The present paper investigates these relationships in a sample of 206 Norwegian exporters.

  • This article suggests that access to networks and commitment play significant roles in the formation of internationalisation strategies. Implications for management and research are discussed.

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Authors and Affiliations

  1. BI Norwegian School of Management, Oslo, Norway

    Carl Arthur Solberg

  2. Bordeaux École de Management, Talence, France

    François Durrieu

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  1. Carl Arthur Solberg
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  2. François Durrieu
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Solberg, C.A., Durrieu, F. Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets. MANAGE. INT. REV. 46, 57–83 (2006). https://doi.org/10.1007/s11575-007-0049-6

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  • DOI: https://doi.org/10.1007/s11575-007-0049-6

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