Abstract
As examples of the practice show, revenue-sharing agreements between independent companies are arranged to coordinate a supply chain. Using an incomplete contracting model this article identifies conditions under which revenue-sharing agreements as well as pricing agreements are favorable for the involved companies. The main results show that revenue sharing increases the investment tendency of the upstream company to make revenue affecting specific investments and, under certain circumstances, increases the expected profit of both companies. Therefore, revenue sharing should be used if the success of the supply chain depends on a supply chain-crossing differentiation strategy.
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Lohmann, C. Coordination of supply chain investments and the advantage of revenue sharing. Z Betriebswirtsch 80, 969–990 (2010). https://doi.org/10.1007/s11573-010-0388-9
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DOI: https://doi.org/10.1007/s11573-010-0388-9
Keywords
- Revenue sharing
- Differentiation strategy
- Revenue-affecting investments
- Investment incentives
- Supply chain