Abstract
The present article analyzes the existence of gender differences in the perceptions and attitudes of university students towards entrepreneurship. It measures perceptions of the public image of the entrepreneur, along with the desirability, viability and intentionality of students towards creating their own business. The empirical data for this research comes from a sample of university students who have attended a Business Creation program run by the venture capital association known as Fostering Entrepreneurs hip in Extremadura, Spain. Data analysis using bivariate and multivariate techniques reveal significant results, indicating that gender plays a significant role in how the figure of the entrepreneur is perceived and on the intention to generate new business.
Similar content being viewed by others
Notes
According to North, institutions cannot see, feel, touch or measure; they are constructions of the human mind.
North defines “political entrepreneurs or economic entrepreneurs” as those agents of change that have the ability to decide within an organization and can thereby alter their growth and change.
Copyright © 2000, José María Veciana and David Urbano. The reference questions in the questionnaire appear in Appendix 1.
We consider the variables categorically in the regression as k-1, dummy variables and those codified through the method of codification of the indicator. This method represents the k-1 categories for 1 or 0 and the reference category has zeros, representing the coefficients of regression for the dummy variable, the deviations for each group with respect to the reference category. These group differences can be directly assigned values, given the fact that coefficients are in the same units as the dependent variable.
References
Abreu, M., Grinevich, V., Kitson, M., & Savona, M. (2010). Policies to enhance the ‘hidden innovation’ in services: evidence and lessons from the UK. Service Industries Journal, 30(1), 99–118.
Ajzen, I. (1987). Attitudes, traits, and actions: dispositional prediction of behavior in social psychology. Advances in Experimental social Psychology, 20, 1–3.
Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50, 179–211.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs: Prentice-Hall.
Aldrich, H. E., & Zimmer, C. (1986). Entrepreneurship through social networks. In D. L. Sexton & R. W. Smilor (Eds.), The art and science of entrepreneurship (pp. 3–23). New York: Ballinger.
Alpkan, L., Bulut, C., Gunday, G., Ulusoy, G., & Kilic, K. (2010). Organizational support for intrapreneurship and its interaction with human capital to enhance innovative performance. Management Decision, 48(5), 732–755.
Aponte, M. (2002). Factores condicionantes de la creación de empresas en Puerto Rico. Tesis Doctoral de la Universidad Autónoma de Barcelona.
Audet, J. (2002). A longitudinal study of entrepreneurial intentions of university students. Babson Kaufmann Entrepreneurship Research Conference. Colorado: Boulder.
Audretsch, D. B., & Keilbach, M. (2004). Does entrepreneurship capital matter? Entrepreneurship: Theory & Practice, 28(5), 419–429.
Audretsch, D. B., & Thurik, R. (2001). What’s new about the new economy? Sources of growth in the managed and entrepreneurial economies. Industrial and Corporate Change, 10(1).
Autio, E., Keeley, R. H., Klofsten, M., & Ulfstedt, T. (1997). Entrepreneurial intent among students: testing an intent model in Asia, Scandinavia and in the USA. Frontiers of Entrepreneurship Research. Wellesley: Babson College.
Bandura, A. (1986). The social foundations of thought and action. Englewood Cliffs: Prentice-Hall.
Bandura, A., & Wood, R. (1989). Effect of perceived controllability and performance standards on the self-regulation of complex decision making. Journal of Personality and Social Psychology, 56, 805–814.
Baregheh, A., Rowley, J., & Sambrook, S. (2009). Towards a multidisciplinary definition of innovation. Management Decision, 47(8), 1323–1339.
Baron, A. (1998). Cognitive mechanisms in entrepreneurship: why and when entrepreneurs think differently than other people. Journal of Business Venturing, 13, 275–294.
Bird, B. (1988). Implementing entrepreneurial ideas: the case for intention. Academy of Management Review, 13, 442–453.
Bonet, F. J. P., Peris-Ortiz, M., & Gil-Pechuan, I. (2010). Integrating transaction cost economics and the resource-based view in services and innovation. Service Industries Journal, 30(5), 701–712.
Brenner, O. C. (1982). Relationship of education to sex, managerial status, and managerial stereotype. Journal of Applied Psychology, 67(3), 380–383.
Brenner, O. C., Pringle, Ch. D., & Greenhaus, H. (1991). Perceived fulfillment of organizational employment versus entrepreneurship: work values and career intentions of business college graduates. Journal of Small Business Management, 29(3), 62–74.
Brush, C. G. (1992). Research on women business owners: past trends, a new perspective and future directions. Entrepreneurship: Theory & Practice, verano, 5–30.
Brush, C. G., Carter, N., Gatewood, E., Greene, P., & Hart, M. (2004). Clearing the hurdles: Women building high-growth businesses. Upper Saddle River: Prentice Hall.
Bruyneel, S., Carree, M., & Peeters, L. (2006). Employment status and the business founding process, the case of Norway. Paper presented at the 14th Nordic Conference on Small Business Research, pp. 11–13, May, Stocolm.
Busenitz, L. W., Gomez, C., & Spencer, J. W. (2000). Country institutional profiles: unlocking entrepreneurial phenomena. Academy of Management Journal, 43(5), 994–1003.
Carsrud, A. L., & Johnson, R. W. (1989). Entrepreneurship: a social psychological perspective. Entrepreneurship & Regional Development, 1, 21–31.
Chaganti, R. (1986). Management in women- owned enterprises. Journal of Small Business Management, october, 18–29.
Chowdhury, S., & Endres, M. (2005). Gender difference and the formation of entrepreneurial self-efficacy. Presented at the United States Association of Small Business (USASBE) Annual Conference, IndianWells.
Comeche, J. M., & Loras, J. (2010). The influence of variables of attitude on collective entrepreneurship. International Entrepreneurship and Management Journal, 6(1), 23–38.
Dana, L. P. (2000). Creating entrepreneurs in India. Journal of Small Business Management, 38(1), 86–91.
Davidsson, P. (2006). Nascent entrepreneurship: empirical studies and development. Foundations and Trends in Entrepreneurship, 2(1), 1–76.
Díaz, J. C., Urbano, D., & Hernández, R. (2005). Teoría económica institucional y creación de empresas. Investigaciones Europeas de Dirección y Economía de la Empresa, 11(3), 209–230.
Díaz, J. C., Hernández, R. M., & Barata, M. L. (2007). Estudiantes universitarios y creación de empresas. Un análisis comparativo entre España y Portugal. In: J. C. Ayala (coord.) Conocimiento, innovación y emprendedores: camino al futuro. Madrid: Grupo FEDRA.
Doh, J. C., Tan W. L. & Chiong, T. T. S. (1996). The interest of engineering students in entrepreneurship as a career. Proceedings of 7th World Conference on Entrepreneurship, Globalization and Entrepreneurship. Singapore, pp. 95–105.
Douglas, E. J., & Shepherd, D. A. (2000). Entrepreneurship as a utility maximizing response. Journal of Business Venturing, 15, 231–251.
Ebrahimi, B. P., Young, S. A., & Luk, W. M. (2001). Motivation to manage in China and Hong Kong: a gender comparison of managers. Sex Roles, 45(5/6), 433–453.
Genescá, E., & Veciana, J. M. (1984). Actitudes hacia la creación de empresas. Información Comercial Española, 611, 147–155.
Georgellis, Y., & Wall, H. (2004). Gender differences in self-employment. Working Paper 1999-008C. http://research.stlouisfed.org/wp/1999/1999-008.pdf.
Gnyawali, D. R., & Fogel, D. S. (1994). Environments for entrepreneurship development: key dimensions and research implications. Entrepreneurship: Theory & Practice, 18(4), 43–62.
Gupta, V. K., Turban, D. B., & Bhawe, N. M. (2008). The effect of gender stereotype activation on entrepreneurial intentions. Journal of Applied Psychology, 93(5), 1053–1061.
Guzmán, J., & Caceres, F. (2001). Un modelo explicativo de la emergencia de empresarios. Economía Industrial, 340, 151–162.
Hisrich, R., & Brush, C. (1984). The women entrepreneur: management skills and business problems. Journal of Small Business Management, enero, 30–37.
Hofstede, G. H. (1991). Culture and organizations: Software of the mind. Londres: McGraw-Hill.
Huang, J. Y., Chou, T. C., & Lee, G. G. (2010). Imitative innovation strategies: understanding resource management of competent followers. Management Decision, 48(6), 952–975.
Hyde, J. S., & Kling, K. C. (2001). Women, motivation, and achievement. Psychology of Women Quarterly, 25, 364–378.
Katz, J. A., & Gartner, W. B. (1988). Properties of emerging organizations. Academy of Management Review, 13, 429–441.
Kirkwood, J. (2007). Igniting the entrepreneurial spirits: is the role parents play gendered? International Journal of Entrepreneurial Behavior & Research, 13(1), 39–59.
Köllinger, P., Minniti, M., & Schade, C. (2004). “I think I can, I think I can”: a cross-country study of entrepreneurial motivation. Paper presented at the 1th GEM Research Conference: “Entrepreneurship, Government Policies, and Economic Growth”. Berlin, 1–3 April 2004.
Kolvereid, L. (1996). Prediction of employment status choice intentions. Entrepreneurship: Theory & Practice, 21(1), 47–57.
Koschatzky, K., & Stahlecker, T. (2010). The emergence of new modes of R&D services in Germany. Service Industries Journal, 30(5), 685–700.
Kourilsky, M., & Walstad, M. (1998). Entrepreneurship and female youth: knowledge, attitudes, gender differences and educational practices. Journal of Business Venturing, 13, 77–88.
Krueger, N. (1993a). The impact of prior entrepreneurial exposure on perceptions of new venture feasibility and desirability. Entrepreneurship: Theory & Practice, 18(1), 5–21.
Krueger, N. (1993b). Growing up entrepreneurial? Some developmental consequences of early exposure to entrepreneurship. Paper presented at the Academy of Management.
Krueger, N. (1998). Encouraging the identification of environmental opportunities. Journal of Organizational Change Management, 11(2), 174–184.
Krueger, N. (2000). The cognitive infrastructure of opportunity emergence. Entrepreneurship: Theory & Practice, 25(3), 5–23.
Krueger, N., & Brazeal, D. (1994). Entrepreneurial potential and potential entrepreneurs. Entrepreneurship: Theory & Practice, 18(3).
Krueger, N., & Casrud, A. (1993). Entrepreneurial intentions: applying the theory of planned behavior. Entrepreneurship and Regional Development, 5, 315–330.
Krueger, N., Reily, M., & Carsrud, A. (2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15(5/6), 411–532.
Lerner, M., Brush, C., & Hisrich, R. (1997). Israeli women entrepreneurs: an examination of factors affecting performance. Journal of Business Venturing, 12, 315–339.
Lin, C. H. (2010). In search of e-service value: technology-exploitation vs. certainty-seeking online behaviours. Service Industries Journal, 30(8), 1377–1400.
Lin, E., Lin, T. M. Y., & Lin, B. W. (2010). New high-tech venturing as process of resource accumulation. Management Decision, 48(8), 1230–1246.
Manolova, T. S., Eunni, R. V., & Gyoshev, B. S. (2008). Institutional environments fo entrepreneurship Evidence from emerging economies in Eastern Europe. Entrepreneurship: Theory & Practice, 32(1).
Martinez-Gomez, V., Baviera-Puig, A., & Mas-Verdú, F. (2010). Innovation policy, services and internationalisation: the role of technology centres. Service Industries Journal, 30(1), 43–54.
Mas-Verdu, F., Soriano, D. R., & Dobon, S. R. (2010). Regional development and innovation: the role of services. Service Industries Journal, 30(5), 633–641.
Matthews, C. H., & Moser, S. B. (1995). Family background and gender: implications for interest in small firm ownership. Entrepreneurship and Regional Development, 7(4), 365–377.
McClelland, D. C. (1965). Achievement motivation can be developed. Harvard Business Review, 43, 6–25.
McClelland, D. C. (1971). The achievement motive in economic growth. In P. Kilby (Ed.), Entrepreneurship and economic development. Nueva York: Free.
McCline, R. L., Bhat, S., & Baj, P. (2000). Opportunity recognition: an exploratory investigation of a componet of the entrepreneurial process in the context of the health care industry. Entrepreneurship: Theory & Practice, 25(2), 81–94.
Meliá, M. R., Pérez, A. B., & Dobón, S. R. (2010). The influence of innovation orientation on the internationalisation of SMEs in the service sector. Service Industries Journal, 30(5), 777–791.
North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge: Cambridge University Press.
North, D. C. (1994). Economic performance through time. American Economic Review, 84(3), 359–368.
North, D. C. (1999).Comprender el cambio económico. La ilustración liberal. Revista española y americana, 3, junio-septiembre.
North, D. C. (2005). Understanding the process of economic change. Princeton: University Press.
Pardo-del-Val, M. (2010). Services supporting female entrepreneurs. Service Industries Journal, 30(9), 1479–1498.
Parker, S. C. (2004). The economics of self-employment and entrepreneurship. UK: Cambridge University Press.
Pechlaner, H., & Bachinger, M. (2010). Knowledge networks of innovative businesses: an explorative study in the region of Ingolstadt. Service Industries Journal, 30(10), 1737–1756.
Perelman, A. (2000). Women entrepreneurs: a comparative analysis of decision style in high-tech. Doctoral Dissertation, Los Angeles.
Peterman, N., & Kennedy, J. (2003). Enterprise education: influencing students’ perceptions of entrepreneurship. Entrepreneurship: Theory & Practice, 28(2), 129–144.
Raijman, R. (2001). Determinants of entrepreneurial intentions: Mexican immigrants in Chicago. Journal of Socio-Economics, 30, 393–411.
Ramírez, A. R., Orejuela, A. R., & Vargas, G. M. (2010). New perspectives for the managerial entrepreneurship. International Entrepreneurship and Management Journal, 6(2), 203–219.
Robinson, P. B., Stimpson, D. V., Huefner, J. C., & Hunt, H. K. (1991). An attitude approach to the prediction of entrepreneurship. Entrepreneurship: Theory & Practice, 15(4), 13–31.
Romero-Martínez, A. M., Ortiz-de-Urbina-Criado, M., & Soriano, D. R. (2010). Evaluating European Union support for innovation in Spanish small and medium enterprises. Service Industries Journal, 30(5), 671–683.
Routamaa, V., Hautala, T., & Rissanen, A. (2004). Hunting for female entrepreneurs: Entrepreneurial capacity and gender. Proceedings from 2004 ICSB World Conference.
Rubalcaba, L., Gallego, J., & Hertog, P. D. (2010). The case of market and system failures in services innovation. Service Industries Journal, 30(4), 549–566.
Rubio, E. A., Cordon, E., & Agote, A. L. (1999). Actitudes hacia la creación de empresas: un modelo explicativo. Revista Europea de Dirección y Economía de la Empresa, 8(3), 37–51.
Rufín, R., & Medina, C. (2010). Market delimitation, firm survival and growth in service industries. Service Industries Journal, 30(9), 1401–1417.
Ruiz, J., Rojas, A., & Suárez, A. (2008). Actitudes de los estudiantes universitarios de Andalucía ante la creación de empresas. Informe Ejecutivo 2008, Andalucía. Servicio de Publicaciones de la Universidad de Andalucía.
Sebora, T. C., & Theerapatvong, T. (2010). Corporate entrepreneurship: a test of external and internal influences on managers’ idea generation, risk taking, and proactiveness. International Entrepreneurship and Management Journal, 6(3), 331–350.
Shane, S. (1992). Why do some societies invent more than others? Journal of Business Venturing, 7(1), 29–46.
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25, 217–226.
Shapero, A. (1982). Social dimensions of entrepreneurship. In C. Kent et al. (Eds.), The Encyclopedia of Entrepreneurship (pp. 72–90). Englewood Cliffs, NJ: Prentice Hall.
Shapero, A., & Sokol, L. (1982). The social dimensions of entrepreneurship. In C. A. Kent, D. L. Sexton, & K. H. Vesper (Eds.), Encyclopedia of entrepreneurship (pp. 288–307). Englewood Cliffs: Prentice Hall.
Smallbone, D., Welter, F., Voytovich, A., & Egorov, I. (2010). Government and entrepreneurship in transition economies: the case of small firms in business services in Ukraine. Service Industries Journal, 30(5), 655–670.
Steyaert, C., & Katz, J. (2004). Reclaiming the space of entrepreneurship in society: geographical, discursive and social dimensions. Entrepreneurship & Regional Development, 16(3), 179–196.
Sundbo, J. (2009). Innovation in the experience economy: a taxonomy of innovation organisations. Service Industries Journal, 29(4), 431–455.
Tihula, S., & Huovinen, J. (2010). Incidence of teams in the firms owned by serial, portfolio and first-time entrepreneurs. International Entrepreneurship and Management Journal, 6(3), 249–260.
Toivonen, M., & Tuominen, T. (2009). Emergence of innovations in services. Service Industries Journal, 29(7), 887–902.
Un, C. A., & Montoro-Sanchez, A. (2010). Public funding for product, process and organisational innovation in service industries. Service Industries Journal, 30(1), 133–147.
Urbano, D. (2003). Marco institucional formal de la creación de empresas en Cataluña: oferta y demanda de servicios de apoyo. In: E. Genescà, D. Urbano, J. L. Capelleras, C. Guallarte y J. Vergés (coords.). Creación de empresas-Entrepreneurship. Homenaje al profesor José María Veciana Vergés. Manuals d’Economia. Servei de Publicacions de la Universitat Autònoma de Barcelona.
Urbano, D. (2006). La creación de empresas en Catalunya. Organismos de apoyo y actitudes hacia la actividad emprendedora. Barcelona: Colecció d’estudis CIDEM.
Urbano, D., & Díaz, C. (2009). Creación de empresas e instituciones: un modelo teórico. In: R. Hernández, M. M. Fuentes, L. Rodriguez (2009). Creación de Empresas. Aproximación al Estado del Arte. Ed.Juruá. Lisboa.
Vaillant, Y. (2005). Explaining the excepcional entrepreneurial perforance of rural Catalonia: the influence of informal institutional factors. Tesis Doctoral. Universitat de Barcelona.
Vaillant, Y., Driga, O., & Lafuente, E. (2005). Gender differences in entrepreneurial activity: Ana analysis of informal institutional factors. Paper presented at the 50th World Conference of ICSB 2005: Golden Opportunities for Entrepreneurship. Washington DC, pp 15–18 june.
Valencia, M. P. (2005). Factores determinantes de la creación de una empresa en la etapa del proceso de puesta en marcha del negocio. Tesis Doctoral de la Universidad de Castilla la Mancha.
Veciana, J. M. (1999). Creación de Empresas como programa de investigación Científica. Revista Europea de Dirección y Economía de la Empresa, 8(3), 11–36.
Veciana, J. M. (2001). Mitos y realidades de la creación de empresas. Seminario de Creación de Empresas: Teoría y Prácticas. Fundación Xavier de Salas. Trujillo (Cáceres). Marzo.
Veciana, J. M., & Urbano, D. (2008). The institutional approach to entrepreneurship research: introduction. International Entrepreneurship and Management Journal, 4(4), 365–379.
Veciana, J. M., Aponte, M., & Urbano, D. (2005). University students’ attitudes towards entrepreneurship: a two countries comparison. International Entrepreneurship and Management Journal, 1, 65–182.
Verheul, I., & Thurik, R. (2001). Start-up capital: “Does Gender Matter?”. Small Business Management, 16(2), 109–125.
Wagener, S., Gorgievski, M., & Rijsdijk, S. (2010). Businessman or host? Individual differences between entrepreneurs and small business owners in the hospitality industry. Service Industries Journal, 30(9), 1513–1527.
Wennekers, S., van Wennekers, A., Thurik, R., & Reynolds, P. (2005). Nascent entrepreneurship and the level of economic development. Small Business Economics, 24(3), 293–309.
Wilken, P. H. (1979). Entrepreneurship. A comparative historical study. EE.UU.: Alex Publishing Corporation.
Wilson, F., Marlino, D., & Kickul, J. (2004). Our entrepreneurial future: examining the diverse attitudes and motivations of teens across gender and ethnic identity. Journal of Developmental Entrepreneurship, 9, 177–198.
Wu, L. Y., Wang, C. J., Tseng, C. Y., & Wu, M. C. (2009). Founding team and start-up competitive advantage. Management Decision, 47(2), 345–358.
Yates, J., & Stone, E. (1992). Risk appraisal. In J. Yates (Ed.), Risk taking behavior (pp. 49–85). New York: Wiley.
Zhang, J., & Duan, Y. (2010). The impact of different types of market orientation on product innovation performance: evidence from Chinese manufacturers. Management Decision, 48(6), 849–867.
Zhao, H., Seibert, S. E., & Hills, G. E. (2005). The mediating role of self-efficacy in the development of entrepreneurial intentions. Journal of Applied Psychology, 90, 1265–1272.
Author information
Authors and Affiliations
Corresponding author
Appendix 1: Questions from the survey used in this study
Appendix 1: Questions from the survey used in this study
SEX: Sex of the respondent : 1: man 2: woman.
DESEO_1: Do you consider it desirable to create or found your own business? 1: Yes / 2: No.
VIABLE_2: Do you believe it is easier or more difficult to create a new business than in previous decades? 1: Easier / 2: More difficult.
INTENC_5: Have you thought of creating or founding your own business? 1: No, never; 2: No, but I intend to join the family business; 3: Yes, vaguely; 4: Yes, seriously; 5: Yes I have a clear intention to start up a business.
VEMP: Evaluate each of the following entrepreneurial attributes: 1: Totally agree; 2. Agree; 3. Disagree; 4. Totally disagree; 5. NR.
VPR: Give an evaluation from 1 (most important) to (least important) of the following professions to society.
Rights and permissions
About this article
Cite this article
Sánchez-Escobedo, M.C., Díaz-Casero, J.C., Hernández-Mogollón, R. et al. Perceptions and attitudes towards entrepreneurship. An analysis of gender among university students. Int Entrep Manag J 7, 443–463 (2011). https://doi.org/10.1007/s11365-011-0200-5
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11365-011-0200-5