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The potentials of augmented reality in supply chain management: a state-of-the-art review

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Abstract

This paper examines the potentials of augmented reality (AR) technology in supply chain management (SCM) and logistics. Specifically, we provide an overview of the technology’s various value propositions and its ability to support companies’ business processes. Although the emergence of Industry 4.0 has renewed the interest in AR, and how it can address several issues challenging existing business models, rigorous studies investigating the potentials of AR for SCM and logistics activities are scant. To bridge this knowledge gap, we conducted a systematic literature review to compile existing literature, identify current research gaps, and systematize AR research in SCM and logistics activities. In total, forty-three (43) papers were thoroughly analyzed. The findings of this study reveal that AR can add value in five main areas, namely warehousing, manufacturing, sales and outdoor logistics, planning and design and human resource management. Moreover, we discuss organizations’ challenges when deploying AR in SCM and logistics and propose exploratory research opportunities for further investigation. In this paper, we highlight numerous practical implications of AR in SCM and recommend that organizations consider AR as a potential solution for enhancing business processes, improving operational efficiencies, and increasing overall competitiveness. This study represents one of the first attempts to synthesize AR’s literature from an SCM and logistics perspective.

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Authors and Affiliations

  1. Doctoral School of Regional Sciences and Business Administration, Széchenyi István University, Győr, 9026, Hungary

    Abderahman Rejeb

  2. Henley Business School, University of Reading, Greenlands, Henley-on-Thames, RG9 3AU, UK

    John G. Keogh

  3. Artificial Intelligence and Business Analytics Cluster, Toulouse Business School, Toulouse, France

    Samuel Fosso Wamba

  4. Department of International Management, Modul University Vienna, Am Kahlenberg 1, 1190, Wien, Austria

    Horst Treiblmaier

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  1. Abderahman Rejeb
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  2. John G. Keogh
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  3. Samuel Fosso Wamba
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  4. Horst Treiblmaier
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Table 4 Journal and the number of papers published
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Fig. 6
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Rejeb, A., Keogh, J.G., Wamba, S.F. et al. The potentials of augmented reality in supply chain management: a state-of-the-art review. Manag Rev Q 71, 819–856 (2021). https://doi.org/10.1007/s11301-020-00201-w

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