Abstract
This systematic review analyses literature on the work of hybrid value creation, i.e. the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). A state of the art report on hybrid value creation is delivered by first systematically identifying and then analyzing 169 publications focusing on hybrid value creation. The identified publications are clustered into eight categories based on their links and interactions and thus a mapping of this evolving field is suggested. A discussion and reflection of the findings with respect to the pervasiveness of literature and the research methodologies used is provided. The paper concludes by identifying some dominant strategic gaps in the overall research landscape and provides directions for future research.
Zusammenfassung
Das Ziel des vorliegenden Beitrags ist es, einen Überblick über den aktuellen Stand der Forschung im Bereich hybrider Wertschöpfung zu geben. Hybride Wertschöpfung bezeichnet einen Prozess, bei dem durch innovative Kombination von Produkten (materielle Komponente) und Dienstleistungen (immaterielle Komponente) zusätzliche Werte geschaffen werden. Der aktuelle Stand des Forschungsfeldes wird auf Basis einer systematischen Literaturanalyse präsentiert. Insgesamt werden 169 Publikationen analysiert. Diese lassen sich in acht thematischen Kategorien bündeln. Eine systematische Analyse und Diskussion der grundlegenden Ansätze und Trends in jeder dieser Kategorien liefert ein Gesamtbild des aktuellen Forschungsstandes und zeigt zentrale Forschungslücken. Der Beitrag schließt mit einem Ausblick auf die zukünftigen Herausforderungen der hybriden Wertschöpfung und Empfehlungen für zukünftige Forschung.
Similar content being viewed by others
References
Acha VL, Brusoni S, Prencipe A (2007) Exploring the miracle: strategy and management of the knowledge base in the aeronautics industry. Int J Inn Technol Manag 4(1):15–39
Acha VL, Davies A, Hobday M, Salter A (2004) Exploring the capital goods economy: complex product systems in the UK. Ind Corp Change 13(3):505–529
Ahlert D, Heußler T, Michaelis M, Möller K, Schwab C, Seiter M (2008) Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten. Controlling 20(8–9):473–479
Alonso-Rasgado T, Thompson G (2006) A rapid design process for total care product creation. J Eng Des 17(6):509–531
Alonso-Rasgado T, Thompson G, Elfström B (2004) The design of functional (total care) products. J Eng Des 15(6):515–540
Anderson JC, Narus JA (1995) Capturing the value of supplementary services. Harv Bus Rev 73(1):75–83
Anttonen M (2010) Greening from the front to the back door? A typology of chemical and resource management services. Bus Strategy Environ 19(3):199–215
Araujo L, Spring M (2006) Services, products, and the institutional structure of production. Ind Mark Manage 35(7):797–805
Auramo J, Ala-Risku T (2005) Challenges for going downstream. Int J Logist 8(4):333–345
Aurich JC, Fuchs C, Wagenknecht C (2006) Life cycle oriented design of technical product-service systems. J Clean Prod 14(17):1480–1494
Aurich J, Wolf N, Siener M, Schweitzer E (2009) Configuration of product-service systems. Int J Manuf Technol Manag 20(5):591–605
Azarenko A, Roy R, Shehab E, Tiwari A (2009) Technical product-service systems: some implications for the machine tool industry. Int J Manuf Technol Manag 20(5):700–722
Baines T, Lightfoot H, Peppard J, Johnson M, Tiwari A, Shehab E et al. (2009) Towards an operations strategy for product-centric servitization. Int J Oper Prod Manag 29(5):494–519
Bartolomeo M, dal Maso D, de Jong P, Eder P, Groenewegen P, Hopkinson P et al. (2003) Eco-efficient producer services-what are they how do they benefit customers and the environment and how likely are they to develop and be extensively utilised? J Clean Prod 11(8):829–837
Becker J, Beverungen DF, Knackstedt R (2010) The challenge of conceptual modeling for product–service systems: status-quo and perspectives for reference models and modeling languages. Inf Syst E-Bus Manag 8(1):33–66
Becker J, Knackstedt R, Matzner M, Kröger T (2008) Leistungsbündel aus Produkten und Dienstleistungen Eine Entwicklungsperspektive für ERP-System-Hersteller. Ind Manag 24(5):69–73
Bennett J, Sharma D, Tipping A (2001) Customer Solutions: building a strategically aligned business model. In: Insights: Organization & Strategic Leadership Practice (July). Booz Allen & Hamilton, McLean, pp 1–5
Berggren E, Nacher T (2002) Introducing new products can be hazardous to your company: use the right new-solutions delivery tools. Academy of Management Executive 30(1)
Besch K (2005) Product-service systems for office furniture: barriers and opportunities on the European market. J Clean Prod 13(10–11):1083–1094
Beverungen D, Knackstedt R, Müller O (2008) Entwicklung Serviceorientierter Architekturen zur Integration von Produktion und Dienstleistung – Eine Konzeptionsmethode und ihre Anwendung am Beispiel des Recyclings elektronischer Geräte. Wirtschaftsinformatik 50(3):220–234
Böhmann T, Langer P, Schermann M (2008) Systematische Überführung von kundenspezifischen IT-Lösungen in integrierte Produkt-Dienstleistungsbausteine mit der SCORE-Methode. Wirtschaftsinformatik 50(3):196–207
Bonnemeier S (2009) Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern. Gabler, Wiesbaden
Bonnemeier S, Buriánek F, Reichwald R (2009) Hybride Wertschöpfung – Die Fähigkeit zur Kundenintegration. Ind Manag 25(2):29–32
Bowen DE, Siehl C, Schneider B (1989) A framework for analyzing customer service orientations in manufacturing. Acad Manag Rev 14(1):75–95
Brady T, Davies A (2004) Building project capabilities: from exploratory to exploitative learning. Organ Stud 25(9):1601–1621
Brady T, Davies A, Gann D (2005a) Creating value by delivering integrated solutions. Int J Project Manag 23(5):360–365
Brady T, Davies A, Gann D (2005b) Can integrated solutions business models work in construction? Build Res Inf 33(6):571–579
Brax SA, Jonsson K (2009) Developing integrated solution offerings for remote diagnostics: a comparative case study of two manufacturers. Int J Oper Prod Manag 29(5):539–560
Briceno T, Stagl S (2006) The role of social processes for sustainable consumption. J Clean Prod 14(17):1541–1551
Brown SW (2000) The move to solutions providers. Mark Manag 9(1):10–11
Buriánek F (2009) Vertragsgestaltung bei hybriden Leistungsangeboten. Gabler, Wiesbaden
Buriánek F, Bonnemeier S, Ihl C, Reichwald R (2008) Erlösmodellgestaltung bei hybriden Produkten. Controlling 20(8–9):488–494
Buriánek F, Ihl C, Bonnemeier S, Reichwald R (2007) Typologisierung hybrider Produkte. Ein Ansatz basierend auf der Komplexität der Leistungserbringung. Arbeitsbericht Nr. 01/2007 des Lehrstuhls für Betriebswirtschaftslehre – Information, Organisation und Management der Technischen Universität München, Munich
Ceci F, Prencipe A (2008) Configuring capabilities for integrated solutions: evidence from the IT sector. Indust Inn 15(3):277–296
Ceschin F, Vezzoli C (2010) The role of public policy in stimulating radical environmental impact reduction in the automotive sector: the need to focus on product-service system innovation. Int J Autom Technol Manag 10(2–3):321–341
Chase RB, Erikson WJ (1992) The service factory. Acad Manag J 2(3):191–196
Cohen MA, Agrawal N, Agrawal V (2006) Winning in the Aftermarket. Harv Bus Rev 84(5):129–138
Cohen MA, Cull C, Lee HL, Willen D (2000) Saturn’s supply-chain innovation: high value in after-sales service. Sloan Manag Rev 41(4):93–101
Cook MB, Bhamra TA, Lemon M (2006) The transfer and application of product service systems: from academia to UK manufacturing firms. J Clean Prod 14(17):1455–1465
Davies A (2004) Moving base into high-value integrated solutions: a value stream approach. Ind Corp Change 13(5):727–756
Davies A, Brady T (1998) Policies for a complex product system. Futures 30(4):293–304
Davies A, Brady T (2000) Organisational capabilities and learning in complex product systems: towards repeatable solutions. Res Policy 29:931–953
Davies A, Brady T, Hobday M (2006) Charting a path toward integrated solutions. MIT Sloan Manag Rev 47(3):39–48
Davies A, Brady T, Hobday M (2007) Organizing for solutions: systems seller vs. systems integrator. Indust Market Manag 36(2):183–193
Denkena B, Hoppe P, Schürmeyer J (2009) Geschäftsmodell für hybride Leistungsbündel. Ein Kooperationsmodell für Maschinenhersteller, Softwaresystemhäuser und Anpassungsdienstleister. Indust Manag 4:21–24
Dobers P, Wolff R (1999) Eco-efficiency and dematerialization: scenarios for new industrial logics in recycling industries, automobile and household appliances. Bus Strategy Int 8(1):31–45
Docters R, Schefers B, Durman C, Gieskes M (2006) Bundles with sharp teeth: effective product combinations. J Business Strat 27(5):10–16
Doster D, Roegner E (2000) Setting the pace with solutions. Market Manag 9(1):51–54
Eisenhardt KM (1989) Building theories from case study research. Acad Manag Rev 14(4):532–550
Evans S, Partidário PJ, Lambert J (2007) Industrialization as a key element of sustainable product-service solutions. Int J Prod Res 45(18–19):4225–4246
Fang E, Palmatier RW, Steenkamp J-BEM (2008) Effect of service transition strategies on firm value. J Mark 72(5):1–14
Fischer T, Gebauer H, Gregory M, Ren G, Fleisch E (2010) Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective. Int J Serv Ind Manag 21(5):591–624
Foote NW, Galbraith J, Hope Q, Miller D (2001) Making solutions the answer. McKinsey Q 3:84–93
Frambach RT, Wels-Lips I, Gündlach A (1997) Proactive product service strategies: an application in the European health market. Indust Market Manag 26:341–352
Franke N, Piller FT (2004) Value creation by toolkits for user innovation and design: the case of the watch market. J Product Inn Manag 21:401–415
Galbraith JR (2002) Organizing to deliver solutions. Org Dynam 31(2):194–207
Gann DM, Salter AJ (2000) Innovation in project-based, service-enhanced firms: the construction of complex products and systems. Res Policy 29(7–8):955–972
Gebauer H (2007) An investigation of antecedents for the development of customer support services in manufacturing companies. J Bus-Bus Mark 14(3):59–96
Gebauer H, Bravo-Sanchez C, Fleisch E (2008a) Service strategies in product manufacturing companies. Bus Strat Ser 9(1):12–20
Gebauer H, Fleisch E, Friedli T (2005) Overcoming the service paradox in manufacturing companies. Euro Manag J 23(1):14–26
Gebauer H, Friedli T (2005) Behavioral implications of the transition process from products to services. J Bus Indust Market 20(2):70
Gebauer H, Friedli T, Fleisch E (2006) Success factors for achieving high service revenues in manufacturing companies. Benchmarking: Int J 13(3):374–386
Gebauer H, Krempl R, Fleisch E (2008b) Exploring the effect of cognitive biases on customer support services. Creat Inn Manag 17(1):58–70
Gebauer H, Krempl R, Fleisch E, Friedli T (2008c) Innovation of product-related services. Manag Service Quality 18(4):387–404
Gebauer H, Edvardsson B, Gustafsson A, Witell L (2010a) Match or mismatch: strategy-structure configurations in the service business of manufacturing companies. J Serv Res 13(2):198–215
Gebauer H, Paiola M, Edvardsson B (2010b) Service business development in small and medium capital goods manufacturing companies. Manag Service Quality 20(2):123–139
Gilham I, Rowland T (2001) Predictive medicine: potential benefits from the integration of diagnostics and pharmaceuticals. Int J Med Market 2(1):18–22
Goedkoop MJ, van Halen CJ, Riele HR, Rommens PJ (1999) Product service systems, ecological and economic basics. VROM, The Hague
Goh Y, McMahon C (2009) Improving reuse of in-service information capture and feedback. Int J Manuf Technol Manag 20(5):626–639
Grönroos C, Helle P (2010) Adopting a service logic in manufacturing: conceptual foundation and metrics for mutual value creation. Int J Serv Ind Manag 21(5):564–590
Halme M, Anttonen M, Hrauda G, Kortman J (2006) Sustainability evaluation of European household services. J Clean Prod 14(17):1529–1540
Halme M, Jasch C, Scharp M (2004) Sustainable homeservices? Toward household services that enhance ecological, social and economic sustainability. Ecol Econ 51(1–2):125–138
Hansen KL, Rush H (1998) Hotspots in complex product systems: emerging issues in innovation management. Technovation 18(8/9):555–561
Hardstone GAP (2004) Capabilities, structures and strategies re-examined: incumbent firms and the emergence of Complex Product Systems (CoPS) in mature industries. Technol Anal Strateg Manag 16(2):173–196
Hartmann A, Girmscheid G (2004) The innovation potential of integrated services and its utilisation through co-operation. Eng, Construct Architect Manag 11(5):335–341
Heskett JL, Sasser WE, Schlesinger LA (1997) The service profit chain. Free Press, New York
Hirschl B, Konrad W, Scholl G (2003) New concepts in product use for sustainable consumption. J Clean Prod 11(8):873–881
Hobday M (1998) Product complexity, innovation and industrial organisation. Res Policy 26:689–710
Hobday M, Davies A, Prencipe A (2005) Systems integration: a core capability of the modern corporation. Indust Corporate Change 14(6):1109–1143
Hobday M, Rush H (1999) Technology management in Complex Product Systems (CoPS)—ten questions answered. Int J Inf Technol Manag 17(6):618–639
Holmström J, Brax S, Ala-Risku T (2010) Comparing provider-customer constellations of visibility-based service. J Serv Manag 21(5):675–692
Homburg C, Faßnacht M, Günther C (2002) Erfolgreiche Umsetzung dienstleistungsorientierter Strategien von Industriegüterunternehmen. Z betriebswirtschaftliche Forschung 54(6):487–508
Hornschild K, Kinkel S, Lay G (2004) Product-related services: operator models in German mechanical engineering firms. Econ Bull 41(2):65–68
Hypko P, Tilebein M, Gleich R (2010a) Clarifying the concept of performance-based contracting in manufacturing industries: a research synthesis. J Serv Manag 21(5):625–655
Hypko P, Tilebein M, Gleich R (2010b) Benefits and uncertainties of performance-based contracting in manufacturing industries: an agency theory perspective. J Serv Manag 21(4):460–489
Jespersen J (1999) Reconciling environment and employment by switching from goods to services? A review of Danish experience. Eur Environ 9(1):17–23
Johansson JE, Krishnamurthy C, Schlissberg HE (2003) Solving the solutions problem. McKinsey Q 3:116–125
Johansson P, Olhager J (2004) Industrial service profiling: matching service offerings and processes. Int J Prod Econ 89(3):309–320
Johnson M, Mena C (2008) Supply chain management for servitised products: a multi-industry case study. Int J Prod Econ 114(1):27–39
Johnstone S, Dainty A, Wilkinson A (2008) In search of ‘product-service’: evidence from aerospace construction, and engineering. Serv Ind J 28(6):861–875
Johnstone S, Dainty A, Wilkinson A (2009) Integrating products and services through life: an aerospace experience. Int J Oper Prod Manag 29(5):520–538
Kimita K, Shimomura Y, Arai T (2009) Evaluation of customer satisfaction for PSS design. Int J Manuf Technol Manag 20(5):654–673
Klaus P, Maklan S (2007) The role of brands in a service-dominated world. J Prod Brand Manag 15:115–122
Knecht T, Leszinski R, Weber FA (1993) Making profits after the sale. McKinsey Q 4:79–86
Korte S, Rijkers-Defrasne S, Zweck A (2009) Hybride Wertschöpfung – Internationale Übersichtsstudie. Zukünftige Technologien Consulting. VDI Technologiezentrum, Düsseldorf
Krucken L, Meroni A (2006) Building stakeholder networks to develop and deliver product-service-systems: practical experiences on elaborating pro-active materials for communication. J Clean Prod 14(17):1502–1508
Lay G, Copani G, Jäger A, Biege S (2010) The relevance of service in European manufacturing industries. J Serv Manag 21(5):715–726
Leimeister JM, Knebel U, Krcmar H (2010) Hybrid value creation in the sports industry: the case of a mobile sports companion as IT-supported product-service-bundle. Int J Inform Syst Serv Sector 2(1):11–25
Leiringer R, Green SD, Raja JZ (2009) Living up to the value agenda: the empirical realities of through-life value creation in construction. Constr Manag Econ 27(3):271–285
Lele MM (1997) After-sales service—necessary evil or strategic opportunity? Manag Serv Qual 7(3):141–145
Lenfle S, Midler C (2009) The launch of innovative product-related services: lessons from automotive telematics. Res Policy 38(1):159–169
Levitt T (1980) Marketing success through differentiation—of anything. Harv Bus Rev 58(1):83–91
Magnusson T, Tell F, Watson J (2005) From CoPS to mass production? Capabilities and innovation in power generation equipment manufacturing. Ind Corp Change 14(1):1–26
Malleret V (2006) Value Creation through service offers. Eur Manag J 24(1):106–116
Maloney WF (2002) Construction product/service and customer satisfaction. J Constr Eng Manage 128:522–529
Manzini E, Vezzoli C (2002) A strategic design approach to develop sustainable product service systems: examples taken from the ‘environmentally friendly innovation’ Italian prize. J Clean Prod 11(8):851–857
Martin CR Jr, Horne DA (1992) Restructuring towards a Service Orientation: The Strategic Challenges. Int J Serv Ind Manag 3(1):25–38
Mathieu V (2001) Service strategies within the manufacturing sector: benefits, costs and partnership. Int J Serv Ind Manag 12(5):451–475
Matthyssens P, Vandenbempt K (2008) Moving from basic offerings to value-added solutions: Strategies, barriers and alignment. Ind Mark Manage 37(3):316–328
Matthyssens P, Vandenbempt K (2010) Service addition as business market strategy: identification of transition trajectories. J Serv Manag 21(5):693–714
Maxwell D, Sheate W, van der Vorst R (2006) Functional and systems aspects of the sustainable product and service development approach for industry. J Clean Prod 14(17):1466–1479
Maxwell D, van der Vorst R (2003) Developing sustainable products and services. J Clean Prod 11(8):883–895
Meijkamp R (1998) Changing consumer behaviour through eco-efficient services: an empirical study on car sharing in the Netherlands. Bus Strategy Environ 7(4):234–244
Miles MB, Huberman AM (1994) Qualitative data analysis: an expanded sourcebook ET, 2nd edn. Sage, Thousand Oaks
Miller D, Hope Q, Eisenstat R, Foote NW, Galbraith J (2002) The problem of solutions: balancing clients and capabilities. Bus Horiz 45(2):3–12
Miller R, Hobday M, Leroux-Demers T, Olleros X (1995) Innovation in complex systems industries: the case of flight simulation. Ind Corp Change 4(2):363–400
Molloy E, Siemieniuch C, Sinclair M (2009) Decision-making systems and the product-to-service shift. Int J Manuf Technol Manag 20(5):606–625
Mont O (2002a) Clarifying the concept of product-service system. J Clean Prod 10(3):237–245
Mont O (2002b) Drivers and barriers for shifting towards more service-oriented businesses: analysis of the PSS field and contributions from Sweden. J Sustain Prod Des 2(3/4):89–103
Mont O (2004a) Product-service systems: panacea or myth? Dissertation Lund University, Lund
Mont O (2004b) Institutionalisation of sustainable consumption patterns based on shared use. Ecol Econ 50(1–2):135–153
Mont O (2004c) Reducing life-cycle environmental impacts through systems of joint use. Green Manag Int 45:63–77
Mont O, Dalhammar C, Jacobsson N (2006) A new business model for baby prams based on leasing and product remanufacturing. J Clean Prod 14(17):1509–1518
Mont O, Lindhqvist T (2003) The role of public policy in advancement of product service systems. J Clean Prod 11(8):905–914
More R (2001) Creating profits from integrated product-service strategies. Ivey Business Journal (May/June):75–81
Morelli N (2002) Designing product/service systems: a methodological exploration. Des Issues 18(3):3–17
Morelli N (2003) Product-service systems, a perspective shift for designers: a case study: the design of a telecentre. Des Stud 24(1):73–99
Morelli N (2006) Developing new product service systems (PSS): methodologies and operational tools. J Clean Prod 14(17):1495–1501
Morelli N (2009) Service as value co-production: reframing the service design process. Int J Manuf Technol Manag 20(5):568–590
Möslein KM, Kölling M (2007) Interaktive hybride Wertschöpfung als Innovationsstrategie. In: Proceedings of the BMBF Conference, ‘Innovationsfähigkeit in einer modernen Arbeitswelt’, March, 29–30 Berlin, Germany
Möslein KM (2005) Der Markt für Managementwissen, 1. Aufl. Gabler, Wiesbaden, p. 381
Moultrie J, Clarkson PJ, Probert DR (2006) Development of a product audit tool. Proc Inst Mech Eng, Part B 220(7):1157–1174
Neely A (2008) Exploring the financial consequences of the servitization of manufacturing. Oper Manag Res 1(2):103–118
Neu WA, Brown SW (2005) Forming Successful Business-to-Business Services in Goods-Dominant Firms. J Serv Res 8(1):3–17
Neu WA, Brown SW (2008) Manufacturers forming successful complex business services: designing an organization to fit the market. Int J Serv Ind Manag 19(2):232–251
Ng ICL, Nudurupati SS (2010) Outcome-based service contracts in the defence industry—mitigating the challenges. J Serv Manag 21(5):656–674
Nordin F, Kowalkowski C (2010) Solutions offerings: a critical review and reconceptualisation. J Serv Manag 21(4):441–459
Oliva R, Kallenberg R (2003) Managing the transition from products to services. Int J Serv Ind Manag 14(2):160–172
Pawar KS, Beltagui A, Riedel JCKH (2009) The PSO triangle: designing product, service and organisation to create value. Int J Oper Prod Manag 29(5):468–493
Penttinen E, Palmer J (2007) Improving firm positioning through enhanced offerings and buyer-seller relationships. Ind Mark Manag 36(5):552–564
Phillips F, Ochs L, Schrock M (1999) The product is dead—long live the product-service! Res Technol Manag 42(4):51–56
Piller FT, Walcher D (2006) Toolkits for idea competitions: a novel method to integrate users in new product development. R&D Manag 36(3):307–318
Pittaway L, Robertson M, Munir K, Denyer D, Neely A (2004) Networking and innovation: a systematic review of the evidence. Int J Manag Rev 5–6(3–4):137–168
Potts GW (1988) Exploit your product’s service life cycle. Harv Bus Rev 66(5):32–36
Prettenthaler FE, Steininger KW (1999) From ownership to service use lifestyle: the potential of car sharing. Ecol Econ 28(3):443–453
Raddats C, Easingwood C (2010) Services growth options for B2B product-centric businesses. Ind Mark Manag 39(8):1334–1345
Rese M, Strotmann W, Karger M (2009) Which industrial product service system fits best? Int J Manuf Technol Manag 20(5):640–653
Rexfelt O, Hiort af Ornas V (2009) Consumer acceptance of product-service systems: Designing for relative advantages and uncertainty reductions. Int J Manuf Technol Manag 20(5):674–699
Robinson T, Clarke-Hill CM, Clarkson R (2002) Differentiation through service: a perspective from the commodity chemicals sector. Serv Indust J 22(3):149–166
Rocchi S (2005) Enhancing sustainable innovation by design. An approach to the co-creation of economic, social and environmental value. Erasmus University Rotterdam, Rotterdam
Roegner EV, Seifert T, Swinford DD (2001) Putting a price on solutions. McKinsey Q 3:94–97
Roy R (2000) Sustainable product-service systems. Futures 32(3):289–299
Samli AC, Jacobs LW, Wills J (1992) What presale and postsale services do you need to be competitive. Ind Mark Manag 21:33–41
Sawhney M, Balasubramanian S, Krishnan VV (2004) Creating growth with services. MIT Sloan Manag Rev 45(2):34–43
Schenk M, Ryll F, Schady R (2006) Anforderungen an den Produkt-entwicklungsprozess für hybride Produkte im Anlagenbau. Ind Manag 22(1):55–58
Schmenner RW (2009) Manufacturing, service, and their integration: some history and theory. Int J Oper Prod Manag 29(5):431–443
Schmitz G (2008) Der wahrgenommene Wert hybrider Produkte: Konzeptionelle Grundlagen und Komponenten. In: Conference proceedings Multikonferenz Wirtschaftsinformatik, pp 665–683
Schuh G, Lenders M, Bartoschek M, Bender D (2008) Preisfindungsprozess für Leistungssysteme im Maschinen-und Anlagenbau. Controlling 8/9:481–487
Sharma A, Iyer G, Evanschitzky H (2008) Personal selling of high-technology products: the solution-selling imperative. Journal of Relationship Marketing. J Relat Market 7(3):287–308
Sharma D, Molloy R (1999) The truth about customer solutions. Booz Allen Hamilton, McLean
Shepherd C, Ahmed PK (2000) From product innovation to solutions innovation: a new paradigm for competitive advantage. Euro J Inn Manag 3(2):100–106
Stille F (2003) Product-related services—still growing in importance. Econ Bull 40(6):195–200
Stremersch S, Tellis GJ (2002) Strategic bundling of products and prices: a new synthesis for marketing. J Market 66(1):55–72
Stremersch S, Wuyts S, Frambach RT (2001) The purchasing of full-service contracts: an exploratory study within the industrial maintenance market. Ind Market Manag 30(1):1–12
Sturm F, Bading A (2008) Investitionsgüterhersteller als Anbieter industrieller Lösungen – Bestandsaufnahme des Wandels anhand einer Umfrage. Wirtschaftsinformatik 50(3):174–186
Sundin E, Lindahl M, Ijomah W (2009) Product design for product/service systems. J Manufact Technol Manag 20(5):723–753
Tasaki T, Hashimoto S, Moriguchi Y (2006) A quantitative method to evaluate the level of material use in lease/reuse systems of electrical and electronic equipment. J Clean Prod 14(17):1519–1528
Thomas O, Nüttgens M (2009) Dienstleistungsmodellierung: Methoden, Werkzeuge und Branchenlösungen. Physica-Verlag, Berlin
Thomas O, Walter P, Loos P (2008) Product-Service Systems: Konstruktion und Anwendung einer Entwicklungsmethodik. Wirtschaftsinformatik 50(3):208–219
Tranfield D, Denyer D, Smart P (2003) Towards a methodology for developing evidence-informed management knowledge by means of systematic review. Br J Manage 14(3):207–222
Tukker A (2004) Eight types of product-service system: eight ways to sustainability? Experiences from suspronet. Bus Strategy Environ 13(4):246–260
Tuli KR, Kohli AK, Bharadwaj SG (2007) Rethinking customer solutions: from product bundles to relational processes. J Mark 71(3):1–17
Vandermerwe S (2000) How increasing value to customers improves business results. Sloan Manag Rev 42(1):27–37
Vandermerwe S, Rada J (1988) Servitization of business: adding value by adding services. Eur Manag J 6(4):314–324
von Hippel E (1986) Lead users: a source of novel product concepts. Manag Sci 32(7):791–805
Ward Y, Graves A (2007) Through-life management: the provision of total customer solutions in the aerospace industry. Int J Serv Technol Manag 8(6):455–477
Williams A (2006) Product-service systems in the automotive industry: the case of micro-factory retailing. J Clean Prod 14(2):172–184
Windahl C, Andersson P, Berggren C, Nehler C (2004) Manufacturing firms and integrated solutions: characteristics and implications. Eur J Inn Manag 7(3):218–228
Windahl C, Lakemond N (2006) Developing integrated solutions: the importance of relationships within the network. Ind Mark Manag 35(7):806–818
Windahl C, Lakemond N (2010) Integrated solutions from a service-centered perspective: applicability and limitations in the capital goods industry. Ind Mark Manag 39(8):1278–1290
Wise R, Baumgartner P (1999) Go downstream the new profit imperative in manufacturing. Harv Bus Rev 77(5):133–141
Zaring O, Bartolomeo M, Eder P, Hopkinson P, Groenewegen P, James P et al. (2001) Creating eco-efficient producer services. Gothenburg Research Institute, Gothenburg
Zellner G (2008) Gestaltung hybrider Wertschöpfung mittels Architekturen – Analyse am Beispiel des Business Engineering. Wirtschaftsinformatik 50(3):187–195
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Velamuri, V.K., Neyer, AK. & Möslein, K.M. Hybrid value creation: a systematic review of an evolving research area. J Betriebswirtsch 61, 3–35 (2011). https://doi.org/10.1007/s11301-011-0070-5
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11301-011-0070-5
Keywords
- Hybrid value creation
- Customer solutions
- Product service systems
- Integrated solutions
- Servitization
- Complex product systems