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Organizational Factors Affecting Individuals to Donate to NPOs in the Turkish Context

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Abstract

While more and more people have been forced from their homes by natural disasters, wars, and violence, the citizens of the least developed countries are facing problems like famine, epidemics, and lack of education, chronically. Nonprofit organizations (NPOs) are challenging these situations with their limited sources. We aim to define the main organizational factors affecting individuals to donate to NPOs in the Turkish context. For this purpose, a theoretical model was developed by combining models of prominent studies in the literature, and structural equation modeling was performed by employing data gained via a survey on donors of Yeryüzü Doktorları (Doctors Worldwide Turkey) to validate the model. As a result, past donations, brand image, and familiarity positively affect intention to donate to NPOs, while there is not a significant relationship between typicality and intention to donate to NPOs in the Turkish context. Therefore, Turkish NPOs can evaluate their fund-raising and branding strategy and redesign their fund-raising processes by considering these findings.

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Authors and Affiliations

  1. Yeryuzu Doktorları Dernegi (Doctors Worldwide-DWW), Kazlicesme Mah. Cinoglu Cikmazi No. 3, 34020, Zeytinburnu, İstanbul, Turkey

    Ali Dogan

  2. Industrial Engineering Department, Engineering Faculty, Yalova University, 77100, Yalova, Turkey

    Eyup Calik

  3. Industrial Engineering Department, Management Faculty, Istanbul Technical University, 34367, Macka, Istanbul, Turkey

    Fethi Calisir

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  1. Ali Dogan
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  2. Eyup Calik
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Correspondence to Fethi Calisir.

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Appendix

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Brief Information About Yeryüzü Doktorları (Doctors Worldwide Turkey)

Doctors Worldwide was established as a medical humanitarian aid organization in 2000 in the UK city of Manchester. Yeryüzü Doktorları (Doctors Worldwide Turkey) was opened in Turkey in 2004 as a branch of Doctors Worldwide.

Yeryüzü Doktorları (Doctors Worldwide Turkey) carries out projects and programs around the world, particularly in underdeveloped countries, in fields such as curative healthcare; preventive health care; health education/training; psychosocial support; and medical equipment, medicine, and consumables support. Yeryüzü Doktorları (Doctors Worldwide Turkey) gives medical services to people in need without any discrimination as to religion, language, race, or gender.

Yeryüzü Doktorları (Doctors Worldwide Turkey) carries out its projects in coordination and cooperation with national and international institutions/organizations, local health authorities, local and international NGOs, and universities. Yeryüzü Doktorları (Doctors Worldwide Turkey) generates financial support for its projects through donation campaigns, sponsorship agreements, and grants.

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Dogan, A., Calik, E. & Calisir, F. Organizational Factors Affecting Individuals to Donate to NPOs in the Turkish Context. Voluntas 32, 303–315 (2021). https://doi.org/10.1007/s11266-020-00207-8

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