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Beyond Financial Motivations in Crowdfunding: A Systematic Literature Review of Donations and Rewards

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Abstract

This study presents an interdisciplinary systematic review of the literature on donation-based and reward-based crowdfunding. The literature to date has explored differences in crowd’s behavior and incentives for participating in the platform, as well as the factors governing funding and post-funding success. The authors summarize the main findings to date and synthesize the different theoretical explanations for the decision-making behavior of the crowd. The investigation reveals how the literature to date has upheld the importance of crowdfunding as a social and democratic tool, one that demonstrates wise judgment and clairvoyance in recognizing potential successes and creating value for society.

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  1. IESE Business School, Universidad de Navarra, Avenida Pearson 21, 08034, Barcelona, Spain

    Inés Alegre & Melina Moleskis

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  1. Inés Alegre
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Correspondence to Inés Alegre.

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Alegre, I., Moleskis, M. Beyond Financial Motivations in Crowdfunding: A Systematic Literature Review of Donations and Rewards. Voluntas 32, 276–287 (2021). https://doi.org/10.1007/s11266-019-00173-w

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