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Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP

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Abstract

This work presents a Fuzzy Analytic Hierarchy Process (Fuzzy AHP) model that adopts several important criteria. A questionnaire based on selection criteria identified from pertinent literature and interviews with experts is designed using the modified Delphi Technique and then sent to experts and decision makers. Major selection criteria are then analyzed and ranked using Fuzzy AHP. The proposed selection model not only enables a franchiser to select franchisees more objectively, but also be apply to other brand bedding company chain stores, thus enhancing commercial operations.

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Authors and Affiliations

  1. Graduate Institute of Business and Management, Yuanpei University of Science and Technology, Hsin Chu City, 30015, Taiwan, R.O.C

    Pi-Fang Hsu & Bi-Yu Chen

  2. Graduate Institute of Business and Management, Yuanpei University of Science and Technology, No.306, Yuanpei St., Hsin Chu City, 30015, Taiwan, R.O.C

    Pi-Fang Hsu

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  1. Pi-Fang Hsu
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  2. Bi-Yu Chen
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Correspondence to Pi-Fang Hsu.

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Hsu, PF., Chen, BY. Developing and Implementing a Selection Model for Bedding Chain Retail Store Franchisee Using Delphi and Fuzzy AHP. Qual Quant 41, 275–290 (2007). https://doi.org/10.1007/s11135-006-9004-z

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  • DOI: https://doi.org/10.1007/s11135-006-9004-z

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