Abstract
It is well known that young people are major consumers of screen media and that their peers are one of the principal determinants of youth behavior as regards their patterns of consumption and other activities. On the basis of these premises, the purpose of this paper is to analyze the influence of classroom peers on youth screen media consumption. More specifically, it considers the time spent watching TV, playing console games and surfing the Internet. Data are drawn from a single representative survey of secondary school students aged 14–16 in Catalonia (Spain) in 2008. Having accounted for problems of endogeneity, our analysis shows that peer consumption has a positive and statistically significant effect on an individual’s console and Internet use. While the magnitude of this effect is not great in the case of the former use, peer effects are quite marked in that of Internet consumption. Moreover, gender differences are observed when media consumption is examined separately. Thus, peer effects on console use are statistically significant only for boys, while the influence of peers on an individual’s Internet use is higher among boys than it is among girls.
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Notes
Peer effects on an individual’s behavior have been analyzed in several other fields, including educational achievement, health status and habits as well as criminal activity. In the case of education, since Coleman et al’s. (1966) analysis, most studies have identified the effect of school peers on student performance, showing that ‘good peers’ in educational terms increase academic achievement at primary education (see Hoxby (2000) and Hanushek et al. (2003) for the United States), at secondary education (Dills (2005) in the United States, Zimmer and Toma (2000) for the United States and other five developed countries, and Kang (2007) in South Korea) as well as at University level (Sacerdote (2001) and Zimmerman (2003) for the United States). Moreover, Maani and Kalb (2007) point out that those whose peers have better marks have a lower probability to drop out at secondary education in New Zealand, and Duarte et al. (2011) show that if school peers have a higher rate of skipping classes, the probability of school truancy increases. However, there are also a few exceptions (Angrist and Lang 2004; Lefgren 2004; Arcidiacono and Nicholson 2005) that suggest that peer effects are very small or nonexistent. In relation to health, several authors have reported that friends or classmates have a significant impact on health-related behaviors in the young. Thus, smoking and drinking are increased if peers are also cigarette and alcohol consumers—see Norton et al. (1998) and Halliday and Kwak (2012) for the United States as well as Kiuru et al. (2010) for Finland (in this case there are positive effects on drinking but not on smoking). Likewise, Gaviria and Raphael (2001) and Clark and Loheac (2007) in the United States and Lundborg (2006) in Finland also find peer effects in alcohol and tobacco consumption as well as in drug consumption. Moreover, peer effects in alcohol consumption are also reported by Duarte et al. (2011) in Spain. Interestingly, Harris and González (2008) find asymmetric peer influence: The pro-smoking influence of one fellow smoker markedly exceeds the deterrent effect of a nonsmoking peer. Finally, Cohen-Cole and Fletcher (2008) and Halliday and Kwak (2009) show that the body mass index (BMI) is influenced by the BMI of peers. In addition, some authors discuss peer effects in relation to criminal activity. Thus, the behavior of neighborhood peers appears to substantially affect youth behavior (Case and Katz 1991), especially for females (Kling et al. 2005). In addition, Glaeser et al. (1995) point out that peer effects are highest in petty crimes (such as larceny and auto theft), moderate in more serious crimes (assault, burglary and robbery) and almost negligible in murder and rape. Finally, Bayer et al. (2009) show that more contact (in the same correctional facility) with juvenile offenders increases criminal behavior.
The American Academy of Pediatrics (2001) classifies ‘low’ viewers as those who consume a maximum of 2 h of TV per day, and ‘high’ viewers as those who spend 4 or more hours.
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Josep-Oriol Escardíbul gratefully acknowledges the financial support from the Catalan Government (Generalitat de Catalunya -2009SGR352). Toni Mora gratefully acknowledges the financial support from the Catalan Government (Generalitat de Catalunya -2009SGR102).
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Escardíbul, JO., Mora, T. & Villarroya, A. Peer effects on youth screen media consumption in Catalonia (Spain). J Cult Econ 37, 185–201 (2013). https://doi.org/10.1007/s10824-012-9177-3
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DOI: https://doi.org/10.1007/s10824-012-9177-3