Abstract
The economics-of-crime approach usually ignores the emotional cost and benefit of cheating. In this paper, we investigate the relationships between emotions, deception, and rational decision-making by means of an experiment on tax evasion. Emotions are measured by skin conductance responses and self-reports. We show that the intensity of anticipated and anticipatory emotions before reporting income positively correlates with both the decision to cheat and the proportion of evaded income. The experienced emotional arousal after an audit increases with the monetary sanctions and the arousal is even stronger when the evader’s picture is publicly displayed. We also find that the risk of a public exposure of deception deters evasion whereas the amount of fines encourages evasion. These results suggest that an audit policy that strengthens the emotional dimension of cheating favors compliance.
Similar content being viewed by others
References
Allingham, M., & Sandmo, A. (1972). Income tax evasion: a theoretical analysis. Journal of Public Economics, 1(3–4), 323–338.
Alm, J. (1991). A perspective on the experimental analysis of taxpayer reporting. The Accounting Review, 66(3), 577–593.
Alm, J., & McKee, M. (2004). Tax compliance as a coordination game. Journal of Economic Behavior and Organization, 54(3), 297–312.
Alm, J., Jackson, B., & McKee, M. (1992b). Institutional uncertainty and taxpayer compliance. American Economic Review, 82(4), 1018–1026.
Alm, J., McClelland, G. H., & Schulze, W. D. (1992a). Why do people pay taxes? Journal of Public Economics, 48, 21–48.
Alm, J., Cronshaw, M. B., & McKee, M. (1993). Tax compliance with endogenous audit selection rules. Kyklos, 1, 27–45.
Anders, S., Lotze, M., & Erb, M. (2004). Brain activity underlying emotional valence and arousal: a response-related fMRI study. Human Brain Mapping, 23, 200–209.
Andreoni, J., Erard, B., & Feinstein, J. (1998). Tax compliance. Journal of Economic Literature, 36, 818–860.
Baldry, J. C. (1986). Tax evasion is not a gamble. Economics Letters, 22, 333–335.
Ben-Shakar, G., Bornstein, G., Hopfensitz, A., & van Winden, F. (2007). Reciprocity and emotions in bargaining: using physiological and self-report measures. Journal of Economic Psychology, 28, 314–323.
Bernasconi, M., & Zanardi, A. (2004). Tax evasion, tax rates, and reference dependence. FinanzArchiv: Public Finance Analysis, 60(3), 422–445.
Blumenthal, M., Christian, C., & Slemrod, J. (2001). Do normative appeals affect tax compliance? Evidence from a controlled experiment in Minnesota. National Tax Journal, 54(1), 125–138.
Boucsein, W. (1992). Plenum series in behavioral psychology and medicine. Electrodermal activity. New York: Plenum.
Bradley, M. M. (2000). Emotion and motivation. In J. T. Cacioppo, L. G. Tassinary, & G. G. Berntson (Eds.), Handbook of psychophysiology. Cambridge: Cambridge University Press.
Bradley, M. M., & Lang, P. J. (2001). Measuring emotion: behavior, feeling and physiology. In R. Lane & L. Nadel (Eds.), Cognitive neuroscience of emotion. Oxford: Oxford University Press.
Bradley, M. M., Codispoti, M., Cuthbert, B. N., & Lang, P. J. (2001). Emotion and motivation I: defensive and appetitive reactions in picture processing. Emotion, 1, 276–298.
Cason, T. N., & Gangadharan, L. (2006). An experimental study of compliance and leverage in auditing and regulatory enforcement. Economic Inquiry, 44(2), 352–366.
Charness, G., & Dufwenberg, M. (2006). Promises and partnership. Econometrica, 74(6), 1579–1601.
Charness, G., & Gneezy, U. (2003). Portfolio choice and risk attitudes: an experiment. Mimeo.
Collins, J. H., & Plumlee, R. D. (1991). The taxpayer’s labor and reporting decision: the effect of audit schemes. The Accounting Review, 66, 559–576.
Cowell, F. (1990). Cheating the government: the economics of evasion. Cambridge: MIT Press.
Cummings, R. G., Martinez-Vazquez, J., McKee, M., & Torgler, B. (2009). Tax morale affects tax compliance: evidence from surveys and artefactual field experiments. Journal of Economic Behavior and Organization, 70(3), 447–457.
Damasio, A. R. (1994). Descartes’ error. New York: Avon.
Dawson, M. E., Schell, A. M., & Filion, D. L. (2000). The electrodermal system. In J. T. Cacioppo, L. G. Tassinary, & G. G. Berntson (Eds.), Handbook of psychophysiology (2nd ed.). Cambridge: Cambridge University Press.
de Quervain, D. J. F., Fischbacher, U., Treyer, V., Schellhammer, M., Schnyder, U., Buck, A., & Fehr, E. (2004). The neural basis of altruistic punishment. Science, 305, 1254–1258.
Dhami, S., & Al-Nowaihi, A. (2007). Why do people pay taxes? Prospect theory versus expected utility theory. Journal of Economic Behavior and Organization, 64(1), 171–192.
Edelberg, R. (1967). Electrical properties of the skin. In C. C. Brown (Ed.), Methods in psychophysiology. Baltimore: Williams & Wilkins.
Elster, J. (1996). Rationality and the emotions. The Economic Journal, 106(438), 1386–1397.
Fortin, B., Lacroix, G., & Villeval, M. C. (2007). Tax evasion and social interactions. Journal of Public Economics, 91(11–12), 2089–2112.
Gerschlager, C. (Ed.) (2005). Deception in markets: an economic analysis. Basingstoke: Palgrave Macmillan.
Gneezy, U. (2005). Deception: the role of consequences. American Economic Review, 95(1), 384–394.
Greiner, B. (2004). An online recruitment system for economic experiments. In K. Kremer & V. Macho (Eds.), GWDG Bericht : Vol. 63. Forschung und wissenschaftliches Rechnen 2003 (pp. 79–93). Göttingen: Ges. für Wiss. Datenverarbeitung.
Halla, M., & Schneider, F. G. (2009). Taxes and benefits: two distinct options to cheat on the state? Research paper, IZA.
Harbaugh, W. T., Mayr, U., & Burghart, D. R. (2007). Neural responses to taxation and voluntary giving reveal motives for charitable donations. Science, 316, 1622–1625.
Kahneman, D., & Miller, D. (1986). Norm theory: comparing reality to its alternatives. Psychological Review, 93, 136–153.
Kirchler, E. (2007). The economic psychology of tax behaviour. Cambridge: Cambridge University Press.
Lang, P. J., Bradley, M. M., & Cuthbert, B. N. (1992). A motivational analysis of emotion: reflex-cortex connections. Psychological Science, 3, 44–49.
Loewenstein, G. (2000). Emotions in economic theory and economic behavior. American Economic Review, 90(2), 426–432.
Loewenstein, G. F., Hsee, C. K., Weber, E. U., & Welch, N. (2001). Risk as feelings. Psychological Bulletin, 127, 267–286.
Mehrabian, A., & Russell, J. A. (1974). Approach to environmental psychology. Cambridge: MIT Press.
Miller, J. O., & Low, K. (2001). Motor processes in simple, go/no-go, and choice reaction time tasks: a psychophysiological analysis. Journal of Experimental Psychology, 27(2), 266–289.
Myles, G. D., & Naylor, R. A. (1996). A model of tax evasion with group conformity and social customs. European Journal of Political Economy, 12(1), 49–66.
Rubinstein, A. (2007). Instinctive and cognitive reasoning: a study of response times. Economic Journal, 117(523), 1243–1259.
Sanchez-Pages, S., & Vorsatz, M. (2007). An experimental study of truth-telling in sender-receiver game. Games and Economic Behavior, 61(1), 86–112.
Seiter, J. S., & Bruschke, J. (2007). Deception and emotion: the effects of motivation, relationship type, and sex on expected feelings of guilt and shame following acts of deception in United States and Chinese samples. Communication Studies, 58(1), 1–16.
Slemrod, J. (1998). On voluntary compliance, voluntary taxes, and social capital. National Tax Journal, LI, 485–492.
Slemrod, J. (2007). Cheating ourselves: the economics of tax evasion. Journal of Economic Perspectives, 21(1), 25–48.
Spicer, M. W., & Thomas, J. E. (1982). Audit probabilities and the tax evasion decision: an experimental approach. Journal of Economic Psychology, 2, 241–245.
Torgler, B. (2007). Tax compliance and tax morale. A theoretical and empirical analysis. Cheltenham: Edward Elgar.
van Winden, F., Krawczyk, M., & Hopfensitz, A. (2008). Investment, resolution of risk, and the role of affect. Amsterdam, CREED Working Paper.
Wild, B. (2003). Are emotions contagious? Evoked emotions while viewing emotionally expressive faces: quality, quantity, time course and gender differences. Psychiatry Research, 102(2), 109–124.
Yitzhaki, S. (1974). A note on ‘income tax evasion: a theoretical analysis’. Journal of Public Economics, 3(2), 201–202.
Zajonc, R. B. (1984). The primacy of affect. American Psychologist, 39(2), 117–123.
Zeiliger, R. (2000). A presentation of regate. Internet-based software for experimental economics. http://www.gate.cnrs.fr/~zeiliger/regate/RegateIntro.ppt. Lyon: GATE.
Author information
Authors and Affiliations
Corresponding author
Additional information
This research was supported by a grant from the Rhône-Alpes Region (CIBLE program).
Electronic Supplementary Material
Below is the link to the electronic supplementary material.
Rights and permissions
About this article
Cite this article
Coricelli, G., Joffily, M., Montmarquette, C. et al. Cheating, emotions, and rationality: an experiment on tax evasion. Exp Econ 13, 226–247 (2010). https://doi.org/10.1007/s10683-010-9237-5
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s10683-010-9237-5