Abstract
This brief essay offers a general introduction to the idea of nudging, along with a list of 10 of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.
Acknowledgments
Special thanks to Lucia Reisch, Maya Shankar, and Richard Thaler for valuable comments and suggestions, and to Thaler for many years of collaboration on these questions; none of them should be held responsible for any errors or infelicities here.
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Sunstein, C.R. Nudging: A Very Short Guide. J Consum Policy 37, 583–588 (2014). https://doi.org/10.1007/s10603-014-9273-1
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DOI: https://doi.org/10.1007/s10603-014-9273-1