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Set self-service sales and online customization in one of the product network marketing system construction and management research

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Abstract

The rapid development of e-commerce has had a great impact on traditional business activities, and the new business system of Internet, cloud computing and large data construction is being formed, and self-service will surely become an indispensable part. Through analyzing the main features of self-service, the paper expounds the importance and significance of constructing self-service network marketing system. This paper proposed a set of self-marketing and online customization in one of the new product sales model. Through self-service marketing terminals and network system, so that merchants, enterprises and consumers to cooperate with each other to accomplish the production and sale of the entire process, to achieve unmanned marketing, online customized products and consumer precision services. This paper focuses on the way and method of constructing the intelligent network system from the aspects of the overall planning of product production and marketing intelligent network system, the design of intelligent marketing terminal system and the design of network management information system. At the same time, it points out the main security problems faced by this intelligent network system, and proposes some measures to solve the problem.

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Acknowledgements

This study was sponsored by the key project of scientific research of Hunan Education Department (Grant No. 17A119).

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  1. College of Information Science and Engineering, Hunan International Economics University, Changsha, 410205, China

    Yibin Xiang

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  1. Yibin Xiang
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Xiang, Y. Set self-service sales and online customization in one of the product network marketing system construction and management research. Cluster Comput 22 (Suppl 4), 8803–8809 (2019). https://doi.org/10.1007/s10586-018-1971-z

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  • DOI: https://doi.org/10.1007/s10586-018-1971-z

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