Abstract
By synthesizing the argumentation theory of new rhetoric with research on heuristics and motivated reasoning, we develop a conceptual view of argumentation based on reasoning motivations that sheds new light on the morality of decision-making. Accordingly, we propose that reasoning in eristic argumentation is motivated by psychological (e.g., anxiety reduction) or material (e.g., vested interests) gains that do not depend on resolving the problem in question truthfully. Contrary to heuristic argumentation, in which disputants genuinely argue to reach a practically rational solution, eristic argumentation aims to defeat the counterparty rather than seeking a reasonable solution. Eristic argumentation is susceptible to arbitrariness and power abuses; therefore, it is inappropriate for making moral judgments with the exception of judgments concerning moral taboos, which are closed to argumentation by their nature. Eristic argumentation is also problematic for strategic and entrepreneurial decision-making because it impedes the search for the right heuristic under uncertainty as an ecologically rational choice. However, our theoretical view emphasizes that under extreme uncertainty, where heuristic solutions are as fallible as any guesses, pretense reasoning by eristic argumentation may be instrumental for its adaptive benefits. Expanding the concept of eristic argumentation based on reasoning motivations opens a new path for studying the psychology of reasoning in connection to morality and decision-making under uncertainty. We discuss the implications of our theoretical view to relevant research streams, including ethical, strategic and entrepreneurial decision-making.
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Notes
Many eminent philosophers (Descartes 1998/1637; Hume 2006/1740; Leibniz 1978/1875) conceive of values as completely outside the realm of rationality because they recognize formal rationality as the sole form of rationality. Weber (1978) refers to formal rationality as instrumental rationality and contrasts it with substantive rationality, which involves values in decision-making. For Weber (1978), substantive rationality is irrational from the point of view of instrumental rationality (Brubaker 2006). Overall, such conceptualizations of rationality presume that value choices are set in an arbitrarily irrational way. By contrast, Perelman and Olbrechts-Tyteca (1969) propose that value choices can be determined through practical rationality—a different form of rationality.
When denouncing positivism, we adopt the epistemological perspective of Perelman and Olbrecht’s (1969) argumentation theory. However, we also see Gigerenzer and his colleagues as difficult to categorize as typical positivists. Gigerenzer’s fast-and-frugal heuristics approach and his emphasis on ecological rationality challenged the norms of rationality embedded in rational choice theory as well as in behavioral economics (Gigerenzer 2018). By relying on the concept of ecological rationality, Gigerenzer (2008, 2011) essentially rejected the rationality norms of rational choice theory, which confines being rational to a simple utility-maximization behavior performed by actors who follow tenets of logic and probability. Gigerenzer’s approach can be considered a challenge to a positivist conception of rationality embedded in rational choice theory.
We assume that there is neither empirical support (statistical data) nor a viable truthful belief about such an association between being physically attractive and being a good entrepreneurial partner.
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Kurdoglu, R.S., Ateş, N.Y. Arguing to Defeat: Eristic Argumentation and Irrationality in Resolving Moral Concerns. J Bus Ethics 175, 519–535 (2022). https://doi.org/10.1007/s10551-020-04659-2
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DOI: https://doi.org/10.1007/s10551-020-04659-2