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Religiosity and Consumer Ethics

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Abstract

This article presents the results of an exploratory study that investigated the role that religiosity plays in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices. Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. Results indicated that an intrinsic religiousness was a significant determinant of consumer ethical beliefs, but extrinsic religiousness was not related to those beliefs.

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Authors and Affiliations

  1. Department of Marketing, School of Business Administration, University, University of Mississippi, MS, 38677, U.S.A.

    Scott J. Vitell & Jatinder J. Singh

  2. Department of Management, School of Business Administration, University, University of Mississippi, MS, 38677, U.S.A.

    Joseph G. P. Paolillo

Authors
  1. Scott J. Vitell
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  2. Joseph G. P. Paolillo
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  3. Jatinder J. Singh
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Correspondence to Scott J. Vitell.

Additional information

Scott J. Vitell is Phil B. Hardin Professor of Marketing at the University of Mississippi. He received his Ph.D. in Marketing from Texas Tech University. His recent publications have appeared in the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Business Ethics and the Journal of Consumer Marketing, among others. E-mail: svitell@bus.olemiss.edu

Joseph G.P. Paolillo is a Professor of Management in the School of Business at the University of Mississippi. He received his Ph.D. from the University of Oregon, Eugene in Organization and Management. His publications have appeared in the Journal of Management, Journal of Management Studies, Human Relations, Group and Organization Studies, The Accounting Review, Journal of Advertising and Journal of Business Ethics, among several others. E-mail: jpaolillo@bus. olemiss.edu

Jatinder J. Singh is a Ph.D. student in marketing at the University of Mississippi. He received his masters from Punjab Technical University, India. He has coauthored a paper published for the American Marketing Association’s winter Educators’ Conference, 2004.

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Vitell, S.J., Paolillo, J.G.P. & Singh, J.J. Religiosity and Consumer Ethics. J Bus Ethics 57, 175–181 (2005). https://doi.org/10.1007/s10551-004-4603-x

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