Skip to main content
Log in

Effects of Experimenter Contact, Setting, Inquiry Mode, and Race on Women’s Self-Report of Sexual Attitudes and Behaviors: An Experimental Study

  • Original Paper
  • Published:
Archives of Sexual Behavior Aims and scope Submit manuscript

Abstract

Factors related to the research context, such as inquiry mode, setting, and experimenter contact, may affect participants’ comfort with and willingness to disclose certain sexual attitudes or admit to engaging in sensitive sexual behaviors. In this study, 255 female undergraduates (42.7 % non-White) completed a survey containing measures of sexual behavior and attitudes. The level of experimenter contact (high vs. low contact), setting (in lab vs. out of lab), and inquiry mode (pencil-and-paper vs. computer) were manipulated and participants were randomly assigned to conditions. We hypothesized that low-contact, out-of-lab, computer conditions would be associated with more liberal sexual attitudes and higher rates of reported sexual behaviors than high-contact, in-lab, and paper-and-pencil conditions, respectively. Further, we hypothesized that effects would be moderated by race, such that differences would be greater for non-White participants because of concerns that reporting socially undesirable behavior might fuel racial stereotypes. For attitudinal measures, White participants endorsed more liberal attitudes toward sex in high-contact conditions and non-White participants endorsed more liberal attitudes in low-contact conditions. For behavioral measures, non-White participants reported more behaviors on pencil-and-paper surveys than on computers. White participants demonstrated no significant mode-related differences or reported more sexual behaviors in computer conditions than paper-and-pencil conditions. Overall, results suggest that experimenter contact and mode significantly impact sexual self-report and this impact is often moderated by race.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5
Fig. 6
Fig. 7

Similar content being viewed by others

Notes

  1. The complete measure is available by request from the corresponding author.

References

  • Alexander, M. G., & Fisher, T. D. (2003). Truth and consequences: Using the bogus pipeline to examine sex differences in self-reported sexuality. Journal of Sex Research, 40, 27–35. doi:10.1080/00224490309552164.

    Article  PubMed  Google Scholar 

  • Brown, J. L., & Vanable, P. A. (2009). The effects of assessment mode and privacy level on self-reports of risky sexual behaviors and substance use among young women. Journal of Applied Social Psychology, 39, 2756–2778. doi:10.1111/j.1559-1816.2009.00547.x.

    Article  Google Scholar 

  • Browning, J. R., Hatfield, E., Kessler, D., & Levine, T. (2000). Sexual motives and interactions with gender. Archives of Sexual Behavior, 29, 139–152.

    Article  Google Scholar 

  • Catania, J. A., Gibson, D. R., Chitwood, D. D., & Coates, T. J. (1990). Methodological problems in AIDS behavioral research: Influences on measurement error and participation bias in studies of sexual behavior. Psychological Bulletin, 108, 339–362. doi:10.1037//0033-2909.108.3.339.

    Article  PubMed  Google Scholar 

  • Cowart-Steckler, D., & Pollack, R. H. (1998). The Cowart-Pollack Scale of Sexual Experience. In C. M. Davis, W. L. Yarber, R. Bauserman, G. Schreer, & S. L. Davis (Eds.), Handbook of sexuality-related measures (pp. 104–105). Thousand Oaks, CA: Sage Publications.

    Google Scholar 

  • Crawford, M., & Popp, D. (2003). Sexual double standards: A review and methodological critique of two decades of research. Journal of Sex Research, 40, 13–26. doi:10.1080/00224490309552163.

    Article  PubMed  Google Scholar 

  • Faul, F., Erdfelder, E., Lang, A.-G., & Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39, 175–191. doi:10.4324/9780203127698.

    Article  PubMed  Google Scholar 

  • Feigelson, M., & Dwight, S. (2000). Can asking questions by computer improve the candidness of responding?: A meta-analytic perspective. Consulting Psychology Journal, 52, 248–255. doi:10.1037/1061-4087.52.4.248.

    Article  Google Scholar 

  • Fisher, W. A., Byrne, D., White, L. A., & Kelley, K. (1988). Erotophobia-erotophillia as a dimension of personality. Journal of Sex Research, 25, 123–151. doi:10.1080/00224498809551448.

    Article  Google Scholar 

  • Gwaltney, C. J., Shield, A. L., & Shiffman, S. (2008). Equivalence of electronic and paper-and-pencil administration of patient-reported outcome measures: A meta-analytic review. Value in Health, 11, 322–333. doi:10.1111/j.1524-4733.2007.00231.

    Article  PubMed  Google Scholar 

  • Hamilton, D., & Morris, M. (2010). Consistency of self-reported sexual behavior in surveys. Archives of Sexual Behavior, 39, 842–860. doi:10.1007/s10508-009-9505-7.

    Article  PubMed Central  PubMed  Google Scholar 

  • Hardré, P. L., Crowson, H. M., & Xie, K. (2012). Examining contexts-of use for web-based and paper-based questionnaires. Educational and Psychological Measurement, 72, 1015–1038. doi:10.1177/0013164412451977.

    Article  Google Scholar 

  • Langhaug, L., Sherr, L., & Cowan, F. (2010). How to improve the validity of sexual behaviour reporting: Systematic review of questionnaire delivery modes in developing countries. Tropical Medicine & International Health, 15, 362–381. doi:10.1111/j.1365-3156.2009.02464.x.

    Article  Google Scholar 

  • McAuliffe, T., DiFranceisco, W., & Reed, B. (2007). Effects of question format and collection mode on the accuracy of retrospective surveys of health risk behavior: A comparison with daily sexual activity diaries. Health Psychology, 26, 60–67. doi:10.1037/0278-6133.26.1.60.

    Article  PubMed  Google Scholar 

  • McCallum, E. B., & Peterson, Z. D. (2012). Investigating the impact of inquiry mode on self-reported sexual behavior: Theoretical considerations and review of the literature. Journal of Sex Research, 49, 212–226. doi:10.1080/00224499.2012.658923.

    Article  PubMed  Google Scholar 

  • Meston, C. M., Heiman, J. R., Trapnell, P. D., & Paulhus, D. L. (1998). Socially desirable responding and sexuality self-reports. Journal of Sex Research, 35, 148–157. doi:10.1080/00224499809551928.

    Article  Google Scholar 

  • Morrison-Beedy, D., Carey, M. P., & Tu, X. (2006). Accuracy of audio computer-assisted self-interviewing (ACASI) and self-administered questionnaires for the assessment of sexual behavior. AIDS and Behavior, 10, 541–552. doi:10.1007/s10461-006-9081-y.

    Article  PubMed Central  PubMed  Google Scholar 

  • Simpson, J. A., & Gangestad, S. W. (1991). Individual differences in sociosexuality: Evidence for convergent and discriminant validity. Journal of Personality and Social Psychology, 60, 870–883. doi:10.1037//0022-3514.60.6.870.

    Article  PubMed  Google Scholar 

  • Testa, M., Livingston, J. A., & VanZile-Tamsen, C. (2005). The impact of questionnaire administration mode on response rate and reporting of consensual and nonconsensual sexual behavior. Psychology of Women Quarterly, 29, 345–352. doi:10.1111/j.1471-6402.2005.00234.x.

    Article  Google Scholar 

  • Turchik, J. A., & Garske, J. P. (2009). Measurement of sexual risk taking among college students. Archives of Sexual Behavior, 38, 936–948. doi:10.1007/s10508-008-9388-z.

    Article  PubMed  Google Scholar 

  • Vannier, S. A., & O’Sullivan, L. F. (2008). The feasibility and acceptability of handheld computers in a prospective diary study of adolescent sexual behaviour. Canadian Journal of Human Sexuality, 17, 183–192.

    Google Scholar 

  • Weigold, A., Weigold, I. K., & Russell, E. J. (2013). Examination of the equivalence of self-report survey-based pencil-and-paper and internet data collection methods. Psychological Methods, 18, 53–70. doi:10.1037/a0031607.

    Article  PubMed  Google Scholar 

  • Wood, E., Nosko, A., Desmarais, S., Ross, C., & Irvine, C. (2006). Online and traditional pencil-and-paper survey administration: Examining experimenter presence, sensitive material and long surveys. Canadian Journal of Human Sexuality, 15, 147–155.

    Google Scholar 

Download references

Acknowledgments

This research was conducted as part of Ethan McCallum’s dissertation at the University of Missouri-St. Louis under the supervision of Zoё Peterson. The authors are grateful to Steve Bruce, Kristin Carbone-Lopez, and Matthew Taylor for their feedback on this project.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ethan B. McCallum.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

McCallum, E.B., Peterson, Z.D. Effects of Experimenter Contact, Setting, Inquiry Mode, and Race on Women’s Self-Report of Sexual Attitudes and Behaviors: An Experimental Study. Arch Sex Behav 44, 2287–2297 (2015). https://doi.org/10.1007/s10508-015-0590-5

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10508-015-0590-5

Keywords

Navigation