Abstract
In a model of cross-border shopping with monopolistic competition, we examine the relative merits of an ad valorem (ADV) tax and a unit (specific) tax. Our focus is on the effects of the opening of borders that enables consumption outside the country of the residence. The result shows that the increased cross-border shopping may strengthen or weaken the superiority of either of the two tax methods, depending on the relative weight that the government places on tax revenue and welfare. Specifically, while cross-border shopping always increases the welfare of all countries in ADV tax competition, welfare increases only when the governments place a large weight on tax revenue in unit tax competition. Cross-border shopping lowers welfare when governments with high weight on welfare compete in unit tax.
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Notes
See Keen (1998) for a general review of these studies. Recently, the application of tax analysis to the newly emerging market structure has also been implemented. For instance, Kind et al. (2009) analyzed a two-sided market, while Hamilton (2009) and Lapan and Hennessy (2011) both analyzed a multiproduct market.
Since Schröder (2004), several papers have used monopolistic competitive models to compare unit tax and ADV tax. Dröge and Schröder (2009) compare the two tax methods in the presence of environmental externalities and show that unit tax leads to more firms in the industry, less tax revenue, but higher welfare compared with ad valorem taxes. Vetter (2013) points out the possibility that the result of Schröder (2004) depends on the functional form.
Leal et al. (2010) states that the importance of cross-border shopping increases as two trends in the world economy intensify. The first is the globalization of the economy, which substantially reduces the transaction costs associated with trade relations between territories. The second is the decentralization of tax-raising powers towards jurisdictional government even within the same country, which significantly increases the number of jurisdictions with different taxation on the same goods or services.
Fitzgerald et al. (1988) have found that, in the Republic of Ireland, the main perceived advantage for crossing the border to shop is the variety of items, following the price difference. Mittelstaedt and Stassen (1990) show that product variety, both within an individual store and across competing stores, is likely to attract consumers to shop for specific product purchases across stores in different locations. Timothy and Butler (1995) and Tömöri (2010) have shown that cheaper price and variety of goods are factors that led shoppers to choose to shop across the border in Canada and Hungary, respectively. Wakefield and Baker (1998) found that the variety in the shopping mall has the strongest effect on the desire to stay when competing for mobile customers. Bygvra (2011) shows that the cross-border shopping done by Germans is not caused by price differences to the same extent, but is mainly the result of differences in the range of products available on the other side of the border.
In a line economy in which possible market place locations are restricted to the end of the line, Henkel et al. (2000) study the conditions under which producers of substitutes cluster in market places in order to attract consumers dispersed along the line. Spatial externalities in their model lead the equilibrium to be sub-optimal, and they then analyze the role of coalitions of firms to improve the sub-optimal spatial allocation.
As with many studies, this formulation does not include income effects, but this makes it possible to obtain analytical solutions.
For example, consider a consumer in country 1 who lives at point \(x=-0.5\). If he or she goes to the market in country 1, (2) becomes \(I = H + \int ^{n_1}_{0} p_1(i) m_1(i) di + \tau (1-0.5)\), while if he or she goes to the market in country 2, it becomes \(I = H + \int ^{n_2}_{0} p_2(i) m_2(i) di + \tau (1+0.5)\).
Because the two reaction curves derived from the first-order condition for \(i=1,2\) are continual under \(0\le l_j \le 1\) and symmetric with respect to a 45\(^{\circ }\) (\(t_1=t_2\)) line, there is a unique symmetric equilibrium. The same applies for other cases to be analyzed.
The same notation applies in the following analysis: \(U^{yz}\equiv \int _{x \in L_j}U^{yz}(x)dx\), where \(y=U,A\) and \(z=O,C\).
As \(l_j + l_k = 2\), \(d l_j/d t_j<0\) for \(t_j>0\) and \(d l_j/d r_j<0\) for \(0<r_j<1\) if \(\tau (\sigma - 1)>\mu \).
It shows that when \(\theta =0\), the border opening reduces the equilibrium tax rate in unit tax competition, but not in ADV tax competition. As shown in Lemma 2, the quantity and number of differentiated products satisfy the optimal levels, when the government uses the ADV tax in the closed economy. Hence, the government has no incentive to change its ADV tax rate when the consumers cross the border for their shopping. When the government uses unit tax, however, the number of firms in the equilibrium is insufficient compared with the optimal level. In this case, the government has incentive to reduce its unit tax rate to make the product variety closer to the optimum level.
This can be confirmed, from (17), that \(U_j\) increases as \(t_j\) and \(r_j\) decrease.
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Acknowledgements
An earlier version of this paper was presented at ARSC2013 and NARSC2013. We would like to thank Takanori Ago and Johan Lundberg for their helpful comments. In addition, the comments of anonymous referees and the editor Giacomo Corneo have substantially improved this paper. Any mistakes herein are, of course, our own. The research has been supported by JSPS KAKENHI (Grant Numbers JP25245042, JP16K12374, JP17H02533, JP18H00865, JP18K01632), and the Nitto Foundation.
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Appendix
Appendix
1.1 Proof of Lemma 1
From (28) and (29), \(R^{AC}-R^{UC}=0\) and \(U^{AC}-U^{UC}=0\) when \(\theta =1/\sigma \). In addition, \(R^{AC}-R^{UC}\) is an increasing function of \(\theta \) and \(U^{AC}-U^{UC}\) is a decreasing function of \(\theta \). Therefore, \(R^{AC}>(<)R^{UC}\) and \(U^{AC}<(>)R^{UC}\) for \(\theta >(<)1/\sigma \). Furthermore,
suggesting that \({W^{+}}^{AC}-{W^{+}}^{UC}\) is a decreasing function of \(\theta \). Notice that \(W^{AC}-W^{UC}=0\) at \(\theta =1/\sigma \). Then we have \({W^{+}}^{AC}<(>){W^{+}}^{UC}\) for \(\theta >(<) 1/\sigma \).
1.2 Proof of Lemma 3
If \(\theta = \hat{\theta }^{O}\), \(t^{UO} = r^{AO} = 0\). Therefore, \(p^{AO}=p^{UO}\), \(R^{AO}=R^{UO}\), and \(U^{AO} = U^{UO}\). Thus, \({W^{+}}^{AO} = {W^{+}}^{UO}\) if \(\theta = \hat{\theta }^{O}\). From (39) and (40), \(p^{AO}-p^{UO}\) and \(R^{AO}-R^{UO}\) are the increasing function of \(\theta \). Thus, \(p^{AO} >(<)p^{UO}\) and \(R^{AO}>(<)R^{UO}\) for \(\theta >(<)\hat{\theta }^{O}\). Since
\(U^{AO} - U^{UO}\) is a decreasing function of \(\theta \). Thus, \(U^{AO}<(>)U^{UO}\) for \(\theta >(<)\hat{\theta }^{O}\). Furthermore,
which is positive at \(\theta =1\) and negative at \(\theta =0\) and \(\theta =\hat{\theta }^{O}\). Furthermore, the second-order derivative shows
which implies that \({W^{+}}^{AC}-{W^{+}}^{UC}\) has at most one extremum for \(0 \le \theta \le 1\). Therefore, \({W^{+}}^{AC}-{W^{+}}^{UC}\) is a decreasing function of \(\theta \) for \(0 \le \theta < \hat{\theta }^{O}\). Hence, \({W^{+}}^{AO}>{W^{+}}^{UO}\) for \(\theta <\hat{\theta }^{O}\).
1.3 Proof of Lemma 4
We have
which derives Lemma 4.
1.4 Proof of Proposition 2
Thus, \((R^{AC} - R^{AO})-( R^{UC} - R^{UO} )\) increases with an increase in \(\theta \). Furthermore, \((R^{AC} - R^{AO})-( R^{UC} - R^{UO} )=R^{UO}-R^{AO}>0\) if \(\theta =1/\sigma \) and \((R^{AC} - R^{AO})-( R^{UC} - R^{UO} )<0\) if \(\theta =0\). Therefore, Proposition 2 is proved.
1.5 Proof of Proposition 4
where
As \(g(\theta )\) and \(h(\theta )\) are the decreasing function of \(\theta \), the RHS of (43), that is, \(-\mu \ln \alpha g(\theta ) h(\theta )\), is an increasing function of \(\theta \). Moreover, we have \(-\mu \ln \alpha g(1/\sigma ) h(1/\sigma ) = U^{AO}-U^{UO}>0\) and
Therefore, \((U^{AO} - U^{AC}) -( U^{UO} - U^{UC}) > 0\) if \(0\le \theta <\tilde{\theta }\) and \((U^{AO} - U^{AC}) -( U^{UO} - U^{UC}) < 0\) if \(\tilde{\theta } < \theta \le 1\). Accordingly, Proposition 4 is proved.
1.6 Proof of Proposition 5
We have
These show that domestic welfare is maximized at \(t^{UC}|_{\theta =0}\) and \(r^{UC}|_{\theta =0}\). Furthermore, they show that domestic welfare decreases as the tax rate moves away from \(t^{UC}|_{\theta =0}\) and \(r^{UC}|_{\theta =0}\).
Domestic welfare is maximized at \(\theta =0\) in the equilibrium of the closed-border economy and in the equilibrium of the open-border economy with ADV tax competition. In the equilibrium of the open-border economy with unit tax competition, domestic welfare is maximized at \(\theta =\mu /[2\tau \sigma (\sigma -1)-\sigma \mu ]\) because of \(t^{UC}=t^{UO}\). These derive Proposition 5.
1.7 Proof of Proposition 6
Substituting (42) and (43) into (44), we obtain \(\lim _{\theta \rightarrow 1} [({W^+}^{AO}-{W^+}^{AC})-({W^+}^{UO}-{W^+}^{UC})] = \infty \), that is \({W^+}^{AO}-{W^+}^{AC}>{W^+}^{UO}-{W^+}^{UC}\) if \(\theta \) is sufficiently close to 1. Further, it is obvious, by Proposition 5, that if \(\theta \) is sufficiently close to 0, \(W^{AO}-W^{AC}\ge 0>W^{UO}-U^{UC}\) and \(|W^{AO}-W^{AC}|<|W^{UO}-U^{UC}|\).
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Aiura, H., Ogawa, H. Indirect taxes in a cross-border shopping model: a monopolistic competition approach. J Econ 128, 147–175 (2019). https://doi.org/10.1007/s00712-019-00659-7
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DOI: https://doi.org/10.1007/s00712-019-00659-7