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Glaubwürdige CSR-Kommunikation durch eine identitätsbasierte CSR-Markenführung: Forschungsstand und konzeptionelles Modell

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Authors and Affiliations

  1. HWR Berlin – School of Economics and Law, Berlin, Deutschland

    Carsten Baumgarth

  2. NORDAKADEMIE – Hochschule der Wirtschaft, Fachbereich Wirtschaftswissenschaften, Köllner Chaussee 11, 25337, Elmshorn, Deutschland

    Lars Binckebanck

Authors
  1. Carsten Baumgarth
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  2. Lars Binckebanck
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Correspondence to Lars Binckebanck.

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Baumgarth, C., Binckebanck, L. Glaubwürdige CSR-Kommunikation durch eine identitätsbasierte CSR-Markenführung: Forschungsstand und konzeptionelles Modell. uwf 19, 199–205 (2011). https://doi.org/10.1007/s00550-011-0212-1

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