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A novel recommendation method based on general matrix factorization and artificial neural networks

  • Engineering Applications of Neural Networks 2018
  • Published:
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Abstract

Collaborative filtering is a successful approach in relevant item or service recommendation provision to users in rich, online domains. This approach has been widely applied in commercial environments with success, especially in online marketing, similar product suggestion and selection and tailor-made consumer suggestions. However, regardless of its market penetration, there are still considerable limitations in terms of accuracy in the proposed recommendations stemming from the high-frequency low-relevance user-item bias, data specificities and individual user patterns and needs that may be hidden in data. We propose a novel recommendation approach that improves accuracy and requires significantly less maintenance compared to traditional collaborative filtering. For the experimental evaluation, we use two real data sets and well-known metrics with the results validating our method. Our proposed method outperforms all the alternative recommendation methods for each of the two data sets and metrics and seems holistically effective against alternatives since it requires fewer settings to be considered without affecting the output.

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Authors and Affiliations

  1. School of Computing, Engineering and Mathematics, University of Brighton, Moulsecoomb Campus, Lewes Road, Brighton, BN2 4GJ, UK

    Stelios Kapetanakis, Nikolaos Polatidis & Gharbi Alshammari

  2. Department of Computer Science, Middlesex University, London, NW4 4BT, UK

    Miltos Petridis

Authors
  1. Stelios Kapetanakis
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  2. Nikolaos Polatidis
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  3. Gharbi Alshammari
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  4. Miltos Petridis
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Correspondence to Stelios Kapetanakis.

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Kapetanakis, S., Polatidis, N., Alshammari, G. et al. A novel recommendation method based on general matrix factorization and artificial neural networks. Neural Comput & Applic 32, 12327–12334 (2020). https://doi.org/10.1007/s00521-019-04534-w

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  • DOI: https://doi.org/10.1007/s00521-019-04534-w

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