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A review of mass customization across marketing, engineering and distribution domains toward development of a process framework

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Abstract

Introduced nearly 25 years ago, the paradigm of mass customization (MC) has largely not lived up to its promise. Despite great strides in information technology, engineering design practice and manufacturing production, the necessary process innovations that can produce products and systems with sufficient customization and economic efficiency have yet to be found in wide application. In this paper, the state-of-the-art in MC is explored in the context of an envisioned MC development process for both the firm and the customer. Specifically, 130 references are reviewed within the process frameworks (Sect. 3) and/or to highlight opportunities for future development in MC (Sect. 4) based on the review. This review yields opportunities in four primary areas that challenge MC development: (1) customer needs and preference assessment tools, (2) approaches for requirement specification and conceptual design, (3) insights from methodologies focused on the development of durable MC goods and (4) enhancements in information mapping and handling.

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Acknowledgments

We gratefully acknowledge support from the National Science Foundation through NSF CAREER Grant No. CMMI-1054208. Any opinions, findings and conclusions presented in this paper are those of the authors and do not necessarily reflect the views of the National Science Foundation.

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Authors and Affiliations

  1. Department of Mechanical and Aerospace Engineering, North Carolina State University, Engineering Bldg 3, Campus Box 7910, 911 Oval Drive, Raleigh, NC, 27695-7910, USA

    Scott M. Ferguson

  2. NYS Center for Engineering Design and Industrial Innovation, University at Buffalo, 5 Norton Hall, Buffalo, NY, 14260, USA

    Andrew T. Olewnik

  3. Department of Mechanical and Aerospace Engineering, University at Buffalo, 805 Furnas Hall, Buffalo, NY, 14260, USA

    Phil Cormier

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Correspondence to Andrew T. Olewnik.

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Ferguson, S.M., Olewnik, A.T. & Cormier, P. A review of mass customization across marketing, engineering and distribution domains toward development of a process framework. Res Eng Design 25, 11–30 (2014). https://doi.org/10.1007/s00163-013-0162-4

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  • DOI: https://doi.org/10.1007/s00163-013-0162-4

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