Abstract
Digital media is getting smarter. Home electrical goods are getting smarter. This article explores how one aspect of content is beginning to reflect this—digital advertising. It is becoming increasingly important for advertisers to target consumers as individuals and in communities of interest rather than by demographic. This article explores the impact of smart systems and artificial intelligence (AI) on advertising and examines different approaches to creating intelligent and smart content and how behaviour is fast becoming the guiding principle for new content forms.
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Notes
100 pence equals one-pound sterling.
This is a summary taken from the work of Professor Stephen Grossberg, which can be found at http://www.cns.bu.edu/Profiles/Grossberg. Grossberg has written extensively about the subject of AI.
Speech recognition as an interface is already working on a crude level within the consumer arena. Ericcsson is just one company which is producing communications devices with voice-activated functionality. BT is also working on intelligent user systems that point the way forwards with regard to advertising and user interaction. This is a project that is aiming to develop intelligent interfaces that adapt to the user’s conditions, physical state, etc.
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Adams, R. Intelligent advertising. AI & Soc 18, 68–81 (2004). https://doi.org/10.1007/s00146-003-0259-9
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DOI: https://doi.org/10.1007/s00146-003-0259-9