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Einfluss des Konsumverhaltens auf die Entwicklung von Übergewicht bei Kindern

Ein Überblick

The impact of consumer behavior on the development of overweight children

An overview

  • Leitthema
  • Published:
Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz Aims and scope

Zusammenfassung

Der vorliegende Beitrag bietet eine Übersicht über die wichtigsten Faktoren, die zur Entstehung von Kindheitsadipositas beitragen. Da übergewichtige Kinder auch häufig zu eben solchen Erwachsenen werden – mit den bekannten negativen psychologischen, sozialen und ökonomischen Konsequenzen –, suchen Wissenschaft und Politik intensiv nach effektiven Präventions- und Interventionsstrategien. Die Verbraucherforschung trägt zum Verständnis der zugrunde liegenden Mechanismen des komplexen Systems von Einflussfaktoren der Adipositasentstehung bei. Immer häufiger wird für den beobachteten Trend eine in vielfacher Hinsicht „adipositasfördernde“ Umwelt verantwortlich gemacht. Basierend auf einem humanökologischen Ansatz werden im vorliegenden Beitrag wissenschaftliche Belege für und wider den Einfluss diverser Faktoren auf individueller, interpersonaler sowie auf der Wohnumgebungsebene (physische Umgebung) eruiert. Des Weiteren werden gesellschaftliche Faktoren wie der Einfluss der Medien, der Werbung, von Produktangeboten und der Verbraucherpolitik einbezogen. Offensichtlich sind leichter Zugang, Erschwinglichkeit und gute Verfügbarkeit gesunder Ernährungs- und Bewegungsangebote essenziell. Folgerungen für die Verbraucher- und Unternehmenspolitik werden gezogen.

Abstract

The goal of this article is to provide an overview of internal and external factors influencing childhood obesity. Overweight and obese children are more likely to become overweight and obese adults with the well-known negative psychological, social, and economic consequences. Politics and research are searching for efficient prevention and intervention strategies. Consumer research helps to better understand the underlying mechanisms and feedback loops. Increasingly, children’s complex and multilayered “obesogenic” environment is held responsible for the increasing number of overweight children. Based on an ecological model, the paper explores the scientific evidence of these environmental factors on an individual, an interpersonal (i.e., family, peers), as well as on a community level (i.e., the physical environment). Furthermore, it looks at societal factors, such as media influence, advertising, product offers, and consumer policies. It concludes that access, affordability, and availability of healthy diets and lifestyles are crucial factors to develop and sustain healthy lifestyles. Implications for consumer and corporate policy are drawn.

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  1. Department of Intercultural Communication and Management, Copenhagen Business School, Porcelænshaven 18b, 2000, Frederiksberg, Dänemark

    L.A. Reisch & W. Gwozdz

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Correspondence to L.A. Reisch.

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Reisch, L., Gwozdz, W. Einfluss des Konsumverhaltens auf die Entwicklung von Übergewicht bei Kindern. Bundesgesundheitsbl. 53, 725–732 (2010). https://doi.org/10.1007/s00103-010-1077-0

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