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Einflussfaktoren auf die Nutzung von Cloud-Speicherdiensten

  • Einflussfakt oren auf die Nutzung von Cloud-Speicherdiensten
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Zusammenfassung

Nach dem IS Success Model sind die Nutzung und die Nutzungsabsicht zentral für den Erfolg von Informationssystemen (DeLone/McLean 1992, 2003). Besonders bei Cloud Computing-Diensten hängt der wirtschaftliche Erfolg von deren Nutzung ab, da viele auf nutzungsabhängigen Preismodellen basieren. Deshalb ist das Ziel des Beitrages, am Beispiel eines ausgewählten Cloud-Speicherdienstes, zu untersuchen, welche Faktoren deren aktuelle Nutzung sowie die zukünftige Nutzungsabsicht beeinflussen. Dazu wurde literaturbasiert ein Erklärungsmodell entwickelt und anhand der Daten von 145 Befragten unter Verwendung von varianzbasierter Strukturgleichungsmodellierung und der Analysesoftware SmartPLS evaluiert. Die Auswertung zeigt im Wesentlichen, dass die Nutzung vom Grad der gewohnheitsgeprägten Verhaltensausführung und die zukünftige Nutzungsabsicht von der wahrgenommenen Nützlichkeit beeinflusst werden.

Abstract

Following the IS Success Model by DeLone and McLean (1992, 2003), use and intention to use are key drivers of information system success. Especially the economic success of cloud computing services depends mainly on its use, since many of these existing services on the market are based on usage-based pricing models named pay-per-use. Therefore, this article examines by using a selected cloud storage service, which factors drive actual use and the intention to continue to use. To answer these questions, we developed an explanatory model by examining existing literature. The model evaluation contains data of 145 respondents, using variance-based equation modeling and SmartPLS as analysis software. Our evaluation shows that actual use is mainly driven by habit and the future intention to use is mainly driven by perceived usefulness.

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Authors and Affiliations

  1. beide: am Fachgebiet Wirtschaftsinformatik und am Wissenschaftlichen Zentrum für, Informationstechnik-Gestaltung (ITeG) der Universität Kassel, Pfannkuchstr. 1, D-34121, Kassel, Deutschland

    Lysann Gebauer (Dipl.-Psych. Wissenschaftliche Mitarbeiterin)

  2. Inhaber des Lehrstuhls für Wirtschaftsinformatik und Direktor am Wissenschaftlichen Zentrum für, Informationstechnik-Gestaltung (ITeG) der Universität, Kassel, Deutschland

    Michael Marcin Gierczak M.A. (Wissenschaftlicher Mitarbeiter)

  3. Projektleiter am Fachgebiet Wirtschaftsinformatik and am wissenschaftlichen Zentrum für, Informationstechnik-Gestaltung (ITeG) der Universität, Kassel, Deutschland

    Matthias Söllner

  4. Projektleiter am Institut für Wirtschaftsinformatik der Universität St. Gallen, Unterer Graben 21, CH-9000, St. Gallen, Deutschland

    Jan Marco Leimeister

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  1. Lysann Gebauer
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  2. Michael Marcin Gierczak M.A.
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  3. Matthias Söllner
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  4. Jan Marco Leimeister
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Correspondence to Lysann Gebauer.

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Das diesem Beitrag zugrundeliegende Vorhaben wurde im Rahmen des Projekts Value4Cloud (Förderkennzeichen: 01MD11044) erarbeitet und mit Mitteln des Bundesministeriums für Wirtschaft und Energie (BMWi) im Rahmen des Technologieprogramms Trusted Cloud gefördert. Weiterführende Informationen zum Projekt finden Sie unter: www.value4cloud.de. Die Verantwortung für den Inhalt dieser Veröffentlichung liegt bei den Autoren.

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Gebauer, L., Gierczak, M.M., Söllner, M. et al. Einflussfaktoren auf die Nutzung von Cloud-Speicherdiensten. Schmalenbachs Z betriebswirtsch Forsch 67, 367–407 (2015). https://doi.org/10.1007/BF03372928

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