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Free-TV, Abo-TV, Pay per View-TV — Organisationsformen zur Vermarktung von Unterhaltung

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Summary

Firms that want to make profits from selling television entertainment to large audiences are confronted with three major problems: quality uncertainty, entertainment resale, and competition from their own future. Free television, subscription television and pay-per-view provide different solutions to each of these problems. Combining all three contractual forms of selling television entertainment enables firms to increase profits through price-quality-discrimination.

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Authors and Affiliations

  1. Lehrstuhl für Betriebswirtschaftslehre, insbes. Organisation und Internationales Management, Universität-GH Paderborn, Warburger Str. 100, D-33098, Paderborn, Deutschland

    Helmut Dietl

  2. Fakultät für Wirtschaftswissenschaften, Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Industriebetriebslehre, TU Bergakademie Freiberg, Lessingstraße 45, D-09596, Freiberg, Deutschland

    Egon Franck

Authors
  1. Helmut Dietl
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  2. Egon Franck
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Dietl, H., Franck, E. Free-TV, Abo-TV, Pay per View-TV — Organisationsformen zur Vermarktung von Unterhaltung. Schmalenbachs Z betriebswirtsch Forsch 52, 592–603 (2000). https://doi.org/10.1007/BF03372630

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  • DOI: https://doi.org/10.1007/BF03372630

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