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Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet

Revenue sources and pricing models for business-to-consumer electronic commerce

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Wirtschaftsinformatik

Abstract

This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.

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Authors and Affiliations

  1. Johann Wolfgang Goethe-Universität, Mertonstr. 17, 60054, Frankfurt am Main, Deutschland

    Uwe Walz (Leiter Teilprojekt „Access Pricing, Netzmonopol und die Auswirkung auf die Internetnutzung“)

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  1. Bernd Skiera
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  2. Martin Spann
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  3. Uwe Walz
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Correspondence to Uwe Walz.

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Skiera, B., Spann, M. & Walz, U. Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet. Wirtschaftsinf 47, 285–293 (2005). https://doi.org/10.1007/BF03254916

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