Abstract
The quality of the physical distribution service industrial purchasers receive from suppliers has been shown to be an important consideration in industrial purchasing decisions. To better understand the criteria used to assess physical distribution service quality, the authors examined the literature on physical distribution and service quality and conducted interviews with purchasing managers. Based on the results of the literature reviews and interviews, plus a two-step data-gathering process, a valid and reliable measurement instrument for perceptions of physical distribution service quality (PDSQ) was developed and refined.
Similar content being viewed by others
References
Babakus, Emin and Gregory W. Boller. 1992. “An Empirical Assessment of the SERVQUAL Scale.”Journal of Business Research 24: 253–268.
————— and Molly Inhofe. 1993. “Measuring Perceived Quality as a Multi-Attribute Attitude.” InDevelopments in Marketing Science Vol. 17. Eds. Elizabeth J. Wilson and William C. Black. Coral Gables, FL: Academy of Marketing Science, 376–380.
————— and W. Glynn Mangold. 1992. “Adapting the SERVQUAL Scale to Health Care Services: An Empirical Examination.”Health Service Research 25 (6): 767–780.
—————, Dennis L. Pedrick, and Molly Inhofe. 1993. “Empirical Examination of a Direct Measure of Perceived Service Quality Using ‘SERVQUAL’ Items.” InEnhancing Knowledge Development in Marketing, Vol. 4. Eds. David W. Cravens and Peter R. Dickson. Chicago: American Marketing Association.
Bentler, P. M. 1990. “Comparative Fit Indexes in Structural Models.”Psychological Bulletin 107 (2): 238–246.
————— and Douglas G. Bonett. 1980. “Significance Tests and Goodness of Fit in the Analysis of Covariance Structures.”Psychological Bulletin 88 (3): 588–606.
Bollen, Kenneth A. 1989.Structural Equations With Latent Variables. New York: John Wiley.
Boulding, William, Ajay Kalra, Richard Staelin, and Valarie A. Zeithaml. 1993. “A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions.”Journal of Marketing Research 30 (February): 7–27.
Bowersox, Donald J. 1969. “Physical Distribution Development, Current Status, and Potential.”Journal of Marketing 33 (January): 63–70.
Brensinger, Donald P. and Douglas M. Lambert. 1990. “Can the SERVQUAL Scale Be Generalized to Business-to-Business Services?” InEnhancing Knowledge Development in Marketing. Chicago: American Marketing Association, 289.
Brown, Tom J., Gilbert A. Churchill, and J. Paul Peter. 1993. “Research Note: Improving the Measurement of Service Quality.”Journal of Retailing 69 (Spring): 127–139.
Carmen, James M. 1990. “Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions.”Journal of Retailing 66 (Spring): 33–55.
Churchill, Gilbert A., Jr. 1979. “A Paradigm for Developing Better Measures of Marketing Constructs.”Journal of Marketing Research 16 (February): 64–73.
Cronin, J. Joseph and Steven A. Taylor. 1992. “Measuring Service Quality: A Reexamination and Extension.”Journal of Marketing 56 (July): 55–68.
Crosby, Philip B. 1979.Quality Is Free: The Art of Making Quality Certain. New York: New American Library.
Dodds, William B., Kent B. Monroe, and Dhurv Grewal. 1991. “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations.”Journal of Marketing Research 28 (August): 307–319.
Finn, David W. and Charles W. Lamb. 1991. “An Evaluation of the SERVQUAL Scales in a Retailing Setting.” InAdvances in Consumer Research, Vol. 18. Eds. Rebecca H. Holman and Michael R. Solomon. Provo, UT: Association for Consumer Research, 483–490.
Gerbing, David W. and James C. Anderson. 1988. “An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment.”Journal of Marketing Research 25 (May): 186–192.
Gilmour, Peter. 1977. “Customer Service: Differentiating by Market Segment.”International Journal of Physical Distribution 7 (3): 141–148.
Gronroos, Christian. 1984. “A Service Quality Model and Its Marketing Implications.”European Journal of Marketing 18 (4): 36–44.
Jackson, Donald W., Janet E. Keith, and Richard K. Burdick. 1984. “Purchasing Agents’ Perceptions of Industrial Buying Center Influence: A Situational Approach.”Journal of Marketing 48 (Fall): 75–83.
—————, —————, and —————. 1986. “Examining the Relative Importance of Physical Distribution Service Elements.”Journal of Business Logistics 7 (2): 15–32.
Lambert, Douglas M. and James R. Stock. 1993.Strategic Logistics Management, 3d ed. Homewood, IL: Irwin.
Levy, Michael. 1981. “Toward an Optimal Customer Service Package.”Journal of Business Logistics 2 (7): 87–108.
Lovelock, Christopher H. 1983. “Classifying Services to Gain Strategic Marketing Insights.”Journal of Marketing 47 (Summer): 9–20.
Mentzer, John T., Roger Gomes, and Robert E. Krapfel, Jr. 1989. “Physical Distribution Service: A Fundamental Marketing Concept?”Journal of the Academy of Marketing Science 17 (1): 53–62.
Mishra, Debi, Jagdip Singh, and Van Wood. 1991. “An Empirical Investigation of Two Models of Patient Satisfaction.”Journal of Ambulatory Care Marketing 4 (Winter): 17–36.
Nunnally, J. 1978.Psychometric Theory, 2d ed. New York: McGraw-Hill.
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry. 1985. “A Conceptual Model of Service Quality and Its Implications for Future Research.”Journal of Marketing 49 (Fall): 41–50.
—————, —————, and —————. 1988. “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality.”Journal of Retailing 63 (1): 12–37.
—————, —————, and —————. 1991. “Refinement and Reassessment of the SERVQUAL Scale.”Journal of Retailing 67 (4): 420–450.
—————, —————, and —————. 1993. “Research Note: More on Improving Service Quality Measurement.”Journal of Retailing 69 (1): 140–147.
—————, —————, and —————. 1994. “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research.”Journal of Marketing 58 (January): 111–124.
Pedhazur, Elazar J. and Liora Pedhazur Schmelkin. 1991.Measurement, Design, and Analysis: An Integrated Approach. Hillsdale, NJ: Lawrence Erlbaum.
Perreault, William D., Jr. and Frederick A. Russ. 1974. “Physical Distribution Service: A Neglected Aspect of Marketing Management.”MSU Business Topics (Summer): 37–45.
————— and —————. 1976. “Physical Distribution Service in Industrial Purchase Decisions.”Journal of Marketing 40 (April): 3–10.
Sharma, Arun and Douglas M. Lambert. 1990. “Segmentation of Markets Based on Customer Service.”Physical Distribution and Logistics Management 20 (7): 19–27.
Spreng, Richard A. and A. K. Singh. 1993. “An Empirical Assessment of the SERVQUAL Scale and the Relationship Between Service Quality and Satisfaction.” InEnhancing Knowledge Development in Marketing, Vol. 4. Eds. David W. Cravens and Peter R. Dickson. Chicago: American Marketing Association, 1–6.
Teas, R. Kenneth. 1993. “Expectations, Performance Evaluation, and Consumers’ Perceptions of Quality.”Journal of Marketing 57 (October): 18–34.
Thorpe, Dayle. 1994. “Business Performance Outcomes of Service Quality: A Conceptual Model.” InDevelopments in Marketing Science, Vol. 17. Eds. Elizabeth J. Wilson and William C. Black. Coral Gables, FL: Academy of Marketing Science, 159–163.
Uhr, Ernest B., Ernest C. Houck, and John C. Rogers. 1981. “Physical Distribution Service.”Journal of Business Logistics 2 (2): 158–169.
Weld, L.D.H. 1916.The Marketing of Farm Products. New York: Macmillan.
Widaman, Keith F. 1985. “Hierarchically Nested Covariance Structure Models for Multitrait-Multimethod Data.”Applied Psychological Measurement 9 (1): 1–26.
Willett, Ronald P. and P. Ronald Stephenson. 1969. “Determinants of Buyer Response to Physical Distribution Service.”Journal of Marketing 6 (August): 279–283.
Williamson, Kenneth C., Daniel M. Spitzer, Jr., and David J. Bloomberg. 1990. “Modern Logistics Systems: Theory and Practice.”Journal of Business Logistics 11 (2): 65–88.
Zeithaml, Valarie A. 1988. “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence.”Journal of Marketing 52 (July): 2–22.
Author information
Authors and Affiliations
Additional information
She received her Ph.D. from Virginia Tech. Her research interests are in the areas of channels of distribution, logistics, service quality, and marketing strategy. She has published inThe Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior; Marketing Management; andJournal of Business Logistics.
He received his Ph.D. from Michigan State. He has published in theJournal of the Academy of Marketing Science, Journal of Marketing, Journal of Business Logistics, International Journal of Physical Distribution and Logistics Management, Transportation and Logistics Review, Transportation Journal, Columbia Journal of World Business, Industrial Marketing Management, Research in Marketing, and other journals.
He has published in numerous journals, including theJournal of Marketing.
Rights and permissions
About this article
Cite this article
Bienstock, C.C., Mentzer, J.T. & Bird, M.M. Measuring physical distribution service quality. J. of the Acad. Mark. Sci. 25, 31–44 (1997). https://doi.org/10.1007/BF02894507
Issue Date:
DOI: https://doi.org/10.1007/BF02894507