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The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities

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Abstract

This paper presents the results of a comprehensive survey of microcomputer usage in marketing education today. This status report indicates that AACSB-accredited universities are making considerable progress in integrating microcomputers into their marketing programs.

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References

  • Bush, Ronald F. and Alvin C. Burns. 1984. “Lack of Software Impedes Growth of Micros in Marketing Education.”Marketing News (July 30): 31.

  • McKinnon, Gary F., Scott M. Smith, and Milton E. Smith. 1985. “The Diffusion of Personal Computers Among Business School Faculty: A Longitudinal Study of Attitudes, Expectations, and Users.”Journal of Marketing Education 7 (Fall): 1–6.

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Authors and Affiliations

  1. Seattle University, Seattle, USA

    David L. Kurtz

  2. University of South Alabama, Alabama, USA

    Louis E. Boone

Authors
  1. David L. Kurtz
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  2. Louis E. Boone
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Kurtz, D.L., Boone, L.E. The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities. JAMS 15, 10–15 (1987). https://doi.org/10.1007/BF02723397

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  • DOI: https://doi.org/10.1007/BF02723397

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