Abstract
Behavioral scientists have noted an increasing emphasis on ethnicity and ethnically defined identities among diverse social groups. The relationships between ethnicity and a concept central to the innovation diffusion paradigm—innovative communication—are empirically investigated within the Black American subculture. Tests of seven hypotheses derived from prior research on black-white consumption patterns reveal significant differences in the correlates of this diffusion construct which appear to be attributable to both ethnic and socioeconomic influences.
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Hirschman, E.C. Black ethnicity and innovative communication. JAMS 8, 100–119 (1980). https://doi.org/10.1007/BF02721977
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DOI: https://doi.org/10.1007/BF02721977