Skip to main content
SpringerLink
Log in

Intermarket shopping behavior and the small community: Problems and prospects of a widespread phenomenon

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

The purpose of this study is to explain intermarket shopping behavior in small communities where everyone, to some degree, is an outshopper. Results of the study suggest that outshopping in small communities is primarily a function of the satisfaction (or dissatisfaction) with local retail facilities.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Bellenger, Danny N., Robertson, Dan H. and Barnett, A. Greenberg. 1977. “Shopping Center Patronage Motives.”Journal of Retailing 53 (Summer) 80–4.

    Google Scholar 

  • Darden, William R. and Perreault, William D. 1976. “Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles.”Journal of Marketing Research 12 (February) 51–60.

    Article  Google Scholar 

  • Dolich, Ira. 1969. “Congruence Relationships Between Self Images and Product Brand.”Journal of Marketing Research 6 (February) 80–4.

    Article  Google Scholar 

  • Herrmann, Robert O. and Beik, Leland L. 1968. “Shoppers' Movements Outside Their Local Retail Area.”Journal of Marketing 32 (October) 45–51.

    Article  Google Scholar 

  • Lillis, M. Charles and Hawkins, I. Delbert. 1974. “Retail Expenditure Flows in Contiguous Trade Areas.”Journal of Retailing 50 (Summer) 34.

    Google Scholar 

  • Reynolds, Fred D. and Darden, William R. 1972. “Intermarket Patronage: A Psychographic Study of Consumer Outshoppers.”Journal of Marketing 36 (October) 50–54.

    Article  Google Scholar 

  • — and Martin, Warren S. 1974. “A Multivariate Analysis of Intermarket Patronage: Some Empirical Findings.”Journal of Business Research 2 (April) 193–199.

    Article  Google Scholar 

  • Samli, A. Coskun and Uhr, Ernest B. 1974. “The Outshopping Spectrum: Key for Analyzing Intermarket Leakages.”Journal of Retailing 50 (Summer) 70–8, 105.

    Google Scholar 

  • —. 1977.A Look at Consumption Patterns in Blacksburg, Virginia 1976–1977. Blacksburg, Virginia: Virginia Polytechnic Institute and State University Extension Division.

    Google Scholar 

  • —. 1979. “Some Observations on the Intermarket Shopping Behavior As It Relates to the Spatial Dimension.”1979 Educator's Conference Proceedings. Chicago: American Marketing Association, 408–10.

    Google Scholar 

  • Thompson, John R. 1971. “Characteristics and Behavior of Outshopping Consumers.”Journal of Retailing 47 (Spring) 70–80.

    Google Scholar 

  • Yamane, Taro. 1967.Elementary Sampling Theory. Englewood Cliffs, N.J.: Prentice-Hall, Inc.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Virginia Polytechnic Institute and State University, Virginia, USA

    A. Coskun Samli Ph.D.

  2. East Tennessee State University, Tennessee, USA

    Glen Riecken Ph.D.

  3. University of Petroleum and Minerals, Saudi Arabia

    Ugur Yavas Ph.D.

Authors
  1. A. Coskun Samli Ph.D.
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Glen Riecken Ph.D.
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Ugur Yavas Ph.D.
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Samli, A.C., Riecken, G. & Yavas, U. Intermarket shopping behavior and the small community: Problems and prospects of a widespread phenomenon. JAMS 11, 1–14 (1983). https://doi.org/10.1007/BF02721857

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02721857

Keywords

Search

Navigation