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Learning style and program design in interactive multimedia

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Abstract

This study was conducted to investigate the effects of variations in the design and delivery of interactive multimedia (IMM) on the learning and attitudes of elementary education majors. A multivariate analysis of variance was conducted with three independent variables—small group or individualized format, inductive or deductive design of instruction, and match of learner style to instruction—and four dependent variables—content scores, observation skill scores, overall satisfaction, and attitude toward learner control of instruction. Scores on the observation skills evaluation were significantly higher when the student's learning style was matched with the design of instruction. Satisfaction and attitude outcomes were significantly different for format: students in the small group were more satisfied, while those using the individual learning station were more strongly agreed that they controlled the pace and sequence of their own instruction. Content scores were not significantly different. In the future, the use of interactive multimedia with various formats and designs may serve to meet the needs of students with differing learning styles and at different developmental levels.

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Carlson, H.L. Learning style and program design in interactive multimedia. ETR&D 39, 41–48 (1991). https://doi.org/10.1007/BF02296437

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