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Measurement of subjective values

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Abstract

Four different value laws are developed and tested by using them to predict the scale values of composite stimuli from the scale values of their components. These four laws are: an additive law, a square-root law, a logarithmic, and a negative exponential law. They are tried out on a set of food preferences by means of Pearson's Method of False Position. The negative exponential law of diminishing returns gave the best fit to the data but was not markedly better than any of the other laws.

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Authors and Affiliations

  1. Princeton University, USA

    Harold Gulliksen

  2. Educational Testing Service, USA

    Harold Gulliksen

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  1. Harold Gulliksen
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Gulliksen, H. Measurement of subjective values. Psychometrika 21, 229–244 (1956). https://doi.org/10.1007/BF02289133

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  • DOI: https://doi.org/10.1007/BF02289133

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