Abstract
To develop successful products the “Voice of the Customer” must be explicitly considered in the design process. The House of Quality (HOQ) is an increasingly popular structured methodology for ensuring customer focus. Two important steps of the product development process in which the HOQ is used are (1) setting engineering targets and (2) identifying the inherent tradeoffs in a design. We believe that these two activities cannot be performed reliably in actual practice unless the HOQ is used in conjunction with objective engineering models of product performance. In this paper, we substantiate this claim using an example drawn from a real design project. The potential benefits of augmenting the HOQ with engineering models are explained and a single representation which facilitates their combined use is presented.
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Ramaswamy, R., Ulrich, K. Augmenting the house of quality with engineering models. Research in Engineering Design 5, 70–79 (1993). https://doi.org/10.1007/BF02032576
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DOI: https://doi.org/10.1007/BF02032576