Abstract
The optimal time for the release of a film in the video market is derived theoretically and shown to depend on characteristics of its cinema performance and on several other parameters. It is empirically confirmed that the model can explain the changing film release patterns in the years of video market growth. The model can also be applied to other ancillary markets for motion pictures as well as to paperback releases of books.
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Frank, B. Optimal timing of movie releases in ancillary markets: The case of video releases. J Cult Econ 18, 125–133 (1994). https://doi.org/10.1007/BF01078935
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DOI: https://doi.org/10.1007/BF01078935