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Cross-task validity comparisons of stated preference choice models

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Abstract

This paper uses a statistical test developed by Horowitz and Louviere (1993) to compare the parameters of several logit models estimated from different preference measures. This test shows that all models produce estimates of attribute effects that are equivalent up to a rescaling. Furthermore, models based on stated next purchase, the outcome of a purchase experiment, and a binary analysis of consideration set data produce equivalent estimates of all parameters.

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References

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Authors and Affiliations

  1. David Eccles School of Business, University of Utah, 84112, Salt Lake City, UT

    Jordan J. Louviere

  2. Massey University, Palmerston, North New Zealand

    Michael F. Fox

  3. David Eccles School of Business, University of Utah, 84112, Salt Lake City, UT

    William L. Moore

Authors
  1. Jordan J. Louviere
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  2. Michael F. Fox
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  3. William L. Moore
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Louviere, J.J., Fox, M.F. & Moore, W.L. Cross-task validity comparisons of stated preference choice models. Market Lett 4, 205–213 (1993). https://doi.org/10.1007/BF00999227

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  • DOI: https://doi.org/10.1007/BF00999227

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